Established Leaders Track

Well suited to experienced imaging professionals who want to enhance their leadership skills and gain strategies for engaging staff in today's rapidly changing healthcare landscape. 

Agenda topics will include sessions on employee well-being, personal & departmental productivity, mentorship, leadership development, resilience, and more! Session titles and speakers will be available in early January. Please note, schedule is subject to change.

Wednesday, February 17, 2022

7:00 am – 5:30 pm
Registration Open

7:00 am – 8:00 am
Breakfast with Exhibitors

8:15 am – 8:30 am
Welcome Remarks

8:30 AM - 9:30 AM
Opening Keynote: Mirror, Mirror- Who are you and how could you possibly belong?

Wendy Renneke, Imaging Supervisor, University of Washington Medical Center

Have you ever walked into a conference or meeting, surveyed the room and found yourself silently asking "What am I doing here?", "Do I have what it takes to sit elbow to elbow with others at this table?"... or worse yet, while there are vacant seats at the table, do you find yourself choosing an overflow chair against the wall, because you perceive that seats at the table are reserved for those with more clout than you posses? Welcome to Imposter Syndrome! 

You will learn to:
• While research indicates that 70% of people are effected by Imposter Syndrome, only 1 out of 4 people know what Imposter Syndrome is. What this means is that an abundance of capable, inspiring leaders are held back by their own self doubt and without knowing it, allow Imposter Syndrome to limit their impact, ability to own their own worth, and lead their teams with greater self-confidence!
• Identify Imposter Syndrome in yourself, the people you seek to develop as leaders and the negative toll Imposter Syndrome takes on individuals and teams. Be ready to unpack your vulnerabilities, own your strengths and walk out of this session with tools to turn the tide on Imposter Syndrome and feel confident in your seat at the table.
• You will learn the five competence types that are most affected by Imposter Syndrome You will learn the seven manifestations of Imposter Syndrome and the negative impacts of Imposter Syndrome on yourself and the people you lead. You will learn 10 ways. to combat Imposter Syndrome and become a more confident Leader.
CE Credit: 1.0

9:30 am – 10:00 am
Coffee & Conversation with Exhibitors

10:00 AM - 11:00 AM
The AUC Ripple Effect: Mitigating Productivity & Revenue Loss
Kelly Whittle, CEO, Velero Health

Speakers discusses how benchmarks change because of AUC Implementation during the education and testing period and what to expect after go-live. Attendees reset patient access, billing, and denials management expectations in alignment with new AUC demands. Speakers also shares lessons learned from one organization’s mitigation strategy and quantify specific productivity milestones that can be expected for the year ahead. Speakers will share a proven communication framework and provide communications best practices to guide referring provider compliance.

You will learn to:
• Explain why organizations can expect a temporary 15% productivity loss for schedulers post-AUC implementation and actions to take now to overcome productivity loss. • Reveal best practices that guide referring provider compliance to protect revenue and patience access to advanced imaging. • Share lessons learned from a multi-site organization’s mitigation strategy and quantify specific productivity milestones that can be expected for the year ahead.
CE Credit: 1.0

11:00 am – 11:15 am
Comfort Break

11:15 AM - 12:15 PM
Reducing Risk Through Employee Engagement
Barry Nielson, Casper Medical Imaging, PC

Enjoy a 60-minute session describing a practical approach to reducing areas of risk using techniques dedicated towards improving physician and employee engagement. This topic addresses some of the common problems facing radiologists today causing various areas of risk, stress, and lost business opportunities.  As organizations continue searching for ways to add value, this session will explore ideas, communication techniques, and culture changes proven to increase value while reducing risk to the radiologist in areas of patient outcomes, growth, finance, process, and important relationships.
CE Credit: 1.0

12:15 pm – 1:15 pm
Lunch with Exhibitors

1:15 PM - 2:45 PM
Coding Tips and When to Bill
Melody Mulaik, MSHS, FAHRA, CRA, RCC, RCCIR, CPC, COC
President, Revenue Cycle Coding Strategies

Session description coming soon.
CE Credit: 1.5

2:45 pm – 3:15 pm
Afternoon Break with Exhibitors

3:15 PM - 4:15 PM
Intro to Take Back Your Life! personal productivity
Steven Crawford, Director / Senior Consultant, McGhee Productivity Solutions

An introduction to the Take Back Your Life! personal productivity program. You'll walk away with immediately implementable tools to help managing interruptions, a new approach to processing emails, and the benefits of a weekly review - plus much more.

You will learn to:
• Managing interruptions and distractions
• Processing emails using the 4D's
• Managing your calendar and the weekly review
CE Credit: 1.0

4:45 pm – 4:30 pm
Comfort Break

4:30 PM - 5:30 PM
The Secret to Creating an Extraordinary Experience with Your Patients

Christopher Salem, CEO / Exeucitve Coach, CRS Group Holdings, LLC

The difference between a great to an extraordinary patient experience is the ability to relate and understand your patients as a trusted source based on similar core values.  The truth to creating an extraordinary experience and enhancing a sustainable platform for higher retention of members comes down to not "what you do" but "why you do what you do" from core values.  It's what is compelling and what is most important to them and not just the treatment recommendation itself.. People relate to others based upon similar values. They are more likely to be engaged doing their part to have an extraordinary experience through the physician and staff’s example of leadership. This exemplifies the role of a Trusted Source in your space and leads to a more sustainable connection with your patients. Come learn the process to create a WOW experience, how to communicate and connect effectively, and better ways to be more compelling to patients for higher engagement and retention.

You will learn to:
• How to create and sustain a thriving practice culture that involves the entire staff for fostering a high level of trust to patients. • Be able to implement a WOW process to retain current patients and attract new patients to their practices. • Understand how to be more compelling and influential by connecting on shared core values and using active listening and effective communication that leads to more treatment plan acceptance.
CE Credit: 1.0

5:30 pm – 7:00 pm
Cocktail Reception with Exhibitors

Thursday, February 17

7:00 am – 2:00 pm
Registration Open

7:00 am – 8:00 am
Breakfast with Exhibitors

8:00 AM - 9:30 AM
Cultivating Accountability
Steven Crawford, Director / Senior Consultant, McGhee Productivity Solutions

This workshop takes you through an interactive workshop to understand accountability and how you can move from blame to solutions. The result is renewed commitment toward creating and owning own results.

You will learn to:
• Tactics of Accountability
• Control and Influence
• The Responsibility Protocol
CE Credit: 1.5

9:30 am – 9:45 am
Coffee & Conversation with Exhibitors

9:45 AM - 10:45 AM
L.E.A.D the Way to Service Recovery
Danielle Hendrickson, Director of Patient Access, Bryan Medical Center

Bryan Health is in the middle of a Service Recovery revamp.  Using the LEAD acronym; Listen, Empathize, Apologize, and Deliver, we are setting out to educate all Bryan Health employees on the importance of Service Recovery.  Even in a top performing hospital or clinic, there will be conflict in an organization and there will be upset patients for a variety of reasons.  A good Service Recovery Program will provide training, education and tools to the front line staff to solve the problem before it becomes an issue.  This presentation will walk through the steps we took at Bryan Health to create the pilot program for Service Recovery followed by a roll-out organization wide.  We will cover the education and training materials used to share the message.  The tactics that were implemented at our multi-site hospital system can be adopted, and transformed to be used at any facility.  The presentation will also cover the Service Recovery Action Kits.  This is a kit comprised of meal coupons, beverage coupons, and gas cards that frontline staff have access to use in any situation they see fit.  I will share data and Real-Time patient feedback we receive. Also presented will be research around Service Recovery and best practices.

You will learn to:
• Understand and develop your own Service Recovery Program
• List the steps to make thoughtful decisions rather than simply relying on “policy”.
• Create an outline with the steps to communicate vision and values with crystal clarity.
CE Credit: 1.0

10:45 am – 11:00 am
Conversation with Exhibitors

11:00 AM - 12:30 PM
Momentous Leadership/Leadership "From Now On"
Josh Block, President, Block Imaging

Session description coming soon.
CE Credit: 1.5

12:30 pm – 1:30 pm
Lunch with Exhibitors

1:30 PM - 2:30 PM
Developing a System-Wide, Multi-Year Imaging Capital Plan
Jason Newmark, Vice President, Diagnostic Services, Baystate Health

"One of the best parts about a career in imaging is having the opportunity to work with ever changing and improving technology.  Faster scans, reduced radiation, new sources of energy, enhanced image quality, more patient comfort, and more efficient workflows for staff.    All combined to provide the diagnostic backbone to support and enhance the overall care continuum/coordination of patient care for our referrers and patients.

True, it can be overwhelming at times to keep up with all of the new innovations, the nuances of service agreements with vendors, and the constant demand from staff and providers to have the latest and greatest tools --- however, it is exciting.  And, for imaging leaders, the use of the right methodologies and tools to proactively manage and plan for their organization’s imaging capital needs is essential. In this session we will present real life examples of the effectiveness and impact of proven tools and methodologies to develop a system-wide, multi-year, imaging capital plan.

• Identifying and reviewing status of current equipment
• Sharing methods to assess and plan for “right-sizing” imaging services across the system 
• Presenting best practices on key stakeholders to include and key metrics to utilize for planning purposes
• Working and negotiating with vendors, and key criteria for vendor selection and relationship/contract considerations/terms."

You will learn to:
• Learn about proven methodologies and tools to manage a highly visible and complex effort with multiple stakeholders and elements – Proactive tracking and projecting and planning for imaging capital needs. • Understand key terms and considerations to incorporate into equipment and vendor assessments and negotiations. • How to develop, initiate, and complete a multi-year, system-wide imaging capital plan.
CE Credit: 1.0

2:30 pm – 3:00 pm
Afternoon Break

3:00 PM - 4:00 PM
Reimagining Lean leadership Through a Pandemic
Alpana Patel Camilli, Manager, UCSF Medical Center Radiology

Lean leaders, learn, implement, struggle, and evolver until a problem is fixed.  Lean leadership follows a standard while identifying queues and excess Work in Progress.  Applying this principle on a normal date can be challenging. Applying it in the middle of a pandemic involves re-imagining the organization since the onset of the pandemic takes time, patience, and the flexible mindset to bring about cultural shifts in thinking, within the leadership team, and within each individual team member.
 
Practicing Lean Leadership during the pandemic can provide an abundance of benefits to an organization resulting in maximizing the value we deliver to our patients while bolstering shared leadership within our teams. With a concentrated approach, managers can create an environment of positive continuous improvement and the value this mind frame brings to our patients, peers, and the various other departments that work directly with Radiology. 
 
Surviving the pandemic, it is more important than ever to have a mindset of Lean leadership. UCSF employee resilience support programs such as COPE at UCSF helps address employees that might be facing Covid19 related stressors.  When we inspire and encourage our teams to think in this mindset we establish a base for success for our teams and the organization. Let’s discuss various examples of the Lean Management mindset, experiments implemented and the resulting lessons learned as we attempt to shift the department culture to lean into positive continuous improvement.

You will learn to:
• Examine the Lean Mindset Module and what does it mean during the time of crisis.
• Apply techniques to optimize staff engagement and how to get your team to think in terms of continuous improvement and therefore create the ultimate patient experience.
• Evaluate and appraise if it is acceptable to experiment.
CE Credit: 1.0

4:00 pm – 4:15 pm
Comfort Break

4:15 PM - 5:15 PM
Closing Keynote: READ (HIDDEN) EMOTIONS - The Science Behind a New Skill

Dan Seidman, Managing Director, Read Emotions

You can have access to information about others, which you have never before known - what they are thinking and feeling. In this unique and highly-interactive experience, you'll discover the science of reading (hidden) emotions in the face. Applications for this are broad, improving interactions related to leadership, selling, hiring and more, including management of personal relationships. It is important to know what someone is thinking and feeling when your goal is to build constructive relationships through leading, coaching, selling or hiring. People often attempt to suppress their emotions. But there is “leakage,” known as micro expressions, which occur in 1/5th of a second. 

In this unique and highly interactive communication program, you will experience a special video tool and hands-on coaching to help you increase Emotional Intelligence, as you learn to spot these emotions. These potent skills are based on 40+ years of research by Dr. Paul Ekman. In the past, training has been kept to law enforcement and security firms. Organizations who use these detection skills across the globe include the Interpol, CIA, FBI, TSA, Scotland Yard, Emirates Airlines and more. Hollywood embraced this when Lord of the Rings won the Academy Award for Visual Effects using the science.

This elite training has been re-designed so business professionals can adopt these potent techniques and leave this experience enabled to better manage the feelings of others. Whether you lead, sell, coach or hire, you can see an increase in your EQ, influence and communication skills.

You will learn to:
• Read suppressed emotions in the faces of others by experiencing a special video tool.
• Discover the science and function of emotions, by improving how you personally react to triggers which can undermine relationships with others.
• Receive coaching to improve your new skills by watching slow motion videos, news clips and learn which muscles in the face indicate which emotion is being suppressed.
CE Credit: 1.0



Certified Radiology Administrator (CRA) Domains:
The following are used to denote specific domains (subject areas) addressed by the CRA credential.

AM = Asset Management
CI = Communications/Information Management
FM = Fiscal Management
HR = Human Resources
OM = Operations Management