Advanced Track (subject to change)

Friday, March 23

8:15AM - 9:30AM
Analytics and AI in Radiology in the Era of Value-Based Care
Woojin Kim, MD - Chief Medical Information Officer, Nuance Communications
This session is generously sponsored by Nuance Communications
 
The goals of improving population health at a lower cost and higher quality are placing increased emphasis on value-based care over volume-based approach in healthcare delivery, and radiology is no exception. In addition to transitioning to the value-based care model, radiology practices today are faced with many challenges from increasing volume, regulations, physician burnout, and competition as well as decreasing reimbursement. One of the solutions to many modern challenges in radiology is data analytics, where effective use of analytics can allow access to right information at the right time for the right decision.
This presentation will discuss why analytics is important in the era of value-based care. Specifically, attendees will learn through real-life examples, how data mining and analytics can be used to reduce length of stay, improve compliance, increase revenues, decrease errors and medico-legal risk, evaluate outcomes and quality, and optimize productivity and efficiency. We live in a world where simply providing medical imaging services is no longer sufficient. Instead, we must do so with high quality while providing value to our referring providers and, most importantly, our patients. 

This presentation will also discuss the hope, fear, and hype of AI in radiology as well as many potential benefits. With media attention and many startups focused on using AI to identify findings within medical images, it’s easy for us to have a "tunnel vision" about AI in radiology. However, it’s important to widen our view to see the many other ways AI can benefit medical imaging.

You will learn to:
See the roles analytics play in value-based care.
Succeed with analytics by learning from real-life examples.
Understand the fear, hype, and potential benefits of AI in radiology.
 
Credits: 1
Domains: CI, OM


9:30 AM - 10:00 AM
Break with Exhibitors


10:00 AM - 11:00 AM
Ready or Not, Here They Come: Generation Z
Gina Greenwood, MBA, CRA, R.T.(R),(MR) FSMRT - Director, Radiology Services, UW Health
This session is generously sponsored by UW Health

We've been dealing with a multigenerational workforce for many years.  However, it's the mix and compliment of each generation that continues to evolve and change the workplace dynamics.  The most recent generation to enter the workforce is commonly referred to as Generation Z.  Generation Z will be key in replenishing our workforce as we experience a steady exit of baby-boomers.  
To be the best leaders of Generation Z, we must understand Generation Z. What values do they hold important?  What events have influenced them?  What type of work environment do they prefer and what are their career goals?  What attitudes and beliefs do they hold about other generations?  Understanding Generation Z will assist with developing successful working relationships that are rewarding and mutually beneficial.  This understanding will be integral to leading highly functioning teams that are able to take on and work through the challenges facing healthcare providers.   
In this session we'll review what we know about generations in the workforce, existing inter-generational relationships and delve into how the next generation will be different, diverse and impactful.  Also included will be a discussion of strategies to help Generation Z be successful while leveraging their unique talents and contributions to build a stronger overall team.

You will learn to:
Identify existing multigenerational differences in the workplace.
Identify generational characteristics of Generation Z.
Utilize strategies to help Generation Z be successful in the workplace.

Credits: 1
Domains: HR, CI



11:15 AM - 12:15 PM
Strategies & Helpful Hints to Increase Patient Satisfaction Scores
Jason Scott, MBA, FAHRA, CRA, RT(R)(MR) - Director, Imaging/Cardiac Diagnostics/Pulmonary
/Neurodiagnostics/Wound Care, Witham Health Services

Radiology departments are challenged every day to provide the best possible care to their patients. In order to provide this care, radiology administrators must set forth a culture based upon the patient experience. Research has shown that creating positive patient experiences increases quality indicators and employee morale. Leaders need to lead with empathy in order for employees to reciprocate these empathic behaviors toward their patients and co-workers. In this session, attendees will learn how to foster a culture based upon the patient experience to increase patient and employee satisfaction. Attendees will learn many of the common themes that contribute to patient dissatisfaction, and how to appropriately respond to them. Patient experience is becoming more data-driven. Ways to use this data will be discussed. Attendees will receive many strategies and helpful hints to create a more positive patient experience in order to drive more referrals.

You will learn to:
Foster a culture focused on the patient experience.
Respond to concerns and complaints.
Ultilize several strategies and helpful hints.

Credits: 1
Domains: OM, CI



12:15 PM - 1:15 PM
Lunch with Exhibitors


1:15 PM - 2:45 PM
Take the VooDoo out of Coding & Compliance
Melody Mulaik, MSHS - President, Coding Strategies, Inc. 
This session is generously sponsored by Coding Strategies, Inc.

This session will cover the new 2018 CPT procedure codes and regulatory updates to validate that the updates were performed correctly within the attendees’ organizations.  Modality specific areas of concerns will be reviewed to address common questions and areas of concern.  Reimbursement and compliance updates will be discussed as well as the current state of radiology audits with a focus specifically on modifiers and supervision. Ample time will be provided to address audience questions.

You will learn to:
Review the key procedure coding and regulatory guidance updates for 2018 to validate  their successful utilization.
Discuss common areas of confusion and concerns to ensure accurate charge capture and billing processes.
Review compliance concerns related to payment reduction modifier application, supervision, orders and more!

Credits: 1.5
Domains: FM



2:45 PM - 3:15 PM
Beverage Break with Exhibitors


3:15 PM - 4:15 PM
Introduction to Robust Process Improvement Through A3 Thinking
John Beall, BSHS/LSS-GBc - Executive NCO, Deputy Commander Patient Support (Asst VP), Madigan Army Medical Center 

Not every process improvement requires a complex Lean Six Sigma (LSS) Black Belt (BB) or Green Belt (GB) project.  Sometimes a problem can be solved by a simple but strict approach that leads towards problem solving over structured approaches.  

Over this session, the attendee will learn about the A3 problem-solving process which was first used by Toyota.  You will also learn how A3 problem-solving fits into organizations that are on the journey to becoming a High Reliability Organization (HRO). We will discuss "A3 Thinking" and what the 7 Elements of A3 Thinking are.  The presenter will demonstrate A3's link to Lean Six Sigma and Edward Deming's PDCA (Plan-Do-Check-Act).  The presenter will show how Army Medicine has started using A3 to complement their process improvement program and created the Lean Leader Course.  You will also be briefed on successful projects that have replication potential.  Lastly, the attendee will break up into groups and receive scenarios and try to employ the A3 problem-solving that they just received.   

You will learn to:
Understand A3 thinking as a management system and methodology for problem solving
Understand the goals of A3 thinking and identify how A3 thinking fits into Robust Process Improvement
Apply A3 thinking to solve a scenario based problem as a group and brief them to the group

Credits: 1
Domains: CI, OM



4:30 PM - 5:30 PM
Increasing Imaging Throughput: How 5 Minutes Can Save Your Bottom Line
Robert Junk, B of Architecture - President, RADIOLOGY Planning 
Tobias Gilk, M of Architecture -  Senior Vice President, RADIOLOGY Planning 
This session is generously sponsored by RADIOLOGY Planning

Imaging centers world-wide are looking for ways to do more with less; less staff, less reimbursements, less time. This session will review the most common bottle-necks that occur in imaging facilities and how to avoid them. Whether operating an existing facility, planning an expansion or designing a new facility this session will uncover the mistakes that hinder patient throughput and identify ways to shave time off of scanning windows to help increase the operational bottom-line. The session will review the most common facility layout mistakes and the attendees will learn how throughput improvements can easily cover the cost of alterations. The attendees will also see how improved, HIPAA compliance, patient safety and satisfaction are a direct byproduct of a streamlined throughput. The session will review both operational and staff issues that can be implemented to enhance throughput and patient satisfaction

You will learn to:
Leverage greater throughput to increase the bottom line and the economic impact of non-efficient throughput.
Identify the most common bottlenecks that slow patient throughput and how to correct them.
Understand how operational and staffing enhancements can help improve throughput and increase overall patient satisfaction and safety.

Credits: 1
Domains: AM, OM, FM



5:30 PM - 7:00 PM
Cocktail Reception with Exhibitors


Saturday, March 24

7:00 AM - 8:00 AM     
Continental Breakfast with Exhibitors


8:00 AM - 9:30 AM
10 Things You Should Never Do As A Leader
Sandy Geroux, M.S. - Founder/CEO, WOWplace International, LLC 

Most leaders don’t want to be good leaders, they want to be great leaders. They not only want their people to help them look good, but they truly care about helping their people succeed in their own right. They recognize that the more successful they can help make their people, the more successful their people will help make the entire organization. They also know that people don’t leave companies… they leave people, and in our competitive job market they must engage their best team members to keep them from being snatched up by other companies. However, leaders are only human and sometimes have “blind spots” that prevent them from recognizing the actions, words and attitudes they exhibit that may be hindering the creativity and engagement of their teams. Recognizing and changing even small things about the way they interact can bring big results because leadership impacts employee engagement, customer service, productivity, sales, profits… everything! So, it is imperative to get leadership right. Through a series of examples and case studies, Sandy will share the 10 most common activities leaders must stop doing immediately, as well as uplifting stories, ideas, templates and models to help them focus on positive everyday behaviors they can implement now. She will also help attendees recognize their “emotional logo™” and how they can change their emotional “branding” to inspire their teams to produce higher results.

You will learn to:
Recognize and eliminate behaviors that hinder team performance
Utilize tools and templates to help you focus on positive everyday behaviors
Inspire your teams through positive emotional "branding" that inspires them to produce higher results

Credits: 1.5
Domains: HR



9:45 AM - 10:45 AM
Is There Gold in Unstructured Data Mining?
Keith Chew, MHA, BS, MS – Senior Vice President, Integrated Medical Partners
This session is generously sponsored by Integrated Medical Partners

Everyone knows of the power of data mining and the possible impact of the extracted information in building insights. But most data mining is done on structured data. What if tools were available to mine an even more powerful source of data - unstructured data. In this presentation the mining of unstructured data will be addressed as a tool to gain information that will build to insights into means to increase FFS volumes, decrease medically inappropriate expenditures and mitigate risk all at the same time. Multiple examples will be presented of the data available, the information this data holds and the financial impact which can be attained through the application of the insights developed from that data.

You will learn to:
Understand the power of data mining.
Understand the power of unstructured data mining.
Understand the financial impact of appropriate data mining.

Credits: 1
Domains: CI, OM



11:00 AM - 12:30 PM
AHRA Regulatory Affairs Update
Nathan Baugh, BA - Associate, Capitol Associates 

The AHRA Regulatory Affairs Update will cover the latest information regarding new and forthcoming imaging regulations. Topics will include Appropriate Use Criteria/Clinical Decision Support, Site-Neutral Payment Policies, CR to DR incentives, patient-relationship categories and codes, among others. 

You will learn to:
Attendees will learn about the Appropriate Use Criteria timeline and next steps for your imaging department
Attendees will gain an understanding of site-neutral policies and the implications for HOPDs
Attendees should be aware of the full suite of new regulations that will apply to their imaging department beginning in 2018 or 2019

Credits: 1.5
Domains: FM, CI, OM



12:30 PM - 1:30 PM
Lunch with Exhibitors


1:30 PM - 2:30 PM
Texas Medical Center Deluge Disasters: Tropical Storm Allison and Hurricane Harvey 
Janet Champagne, MBA, FACHE, CRA  - Director, Cardiac Imaging Services, Houston Methodist DeBakey Heart & Vascular Center 
Carrie Stiles, MBA, CRA, RT(R)(CT) - Multi-Modality Technologist, Houston Methodist Hospital

Houston, Texas is home to approximately 4.5 million people and the Texas Medical Center (TMC), which is the largest medical complex in the world. Houston has experienced two catastrophic flooding events in the past 16 years; Tropical Storm Allison in June, 2001 and Hurricane Harvey in August, 2017. In this session we will regale you with stories of the horrors of both events to attract your attention; but more importantly we will discuss the roles planning, preparation, and sometimes blind luck played in these events.

Session Objectives:
1. Discuss the impact of Tropical Storm Allison on the TMC in 2001, lessons learned, and key changes that were implemented
2. Review the timeline of Hurricane Harvey and how TMC area hospitals planned/prepared for the storm
3. Examine hospital and radiology operations during the Hurricane Harvey
4. Discuss recovery efforts and resuming operations
5. Summarize the effects of Hurricane Harvey on hospital and radiology operations, revenue, and staff
6. Conclude with a review of successes and lessons learned
 
You will learn to:
Understand the impact that natural disasters can have on hospital and radiology operations.
Evaluate your current disaster recovery plans and make changes where needed.  
Take away best practices to apply to your clinic, department, or facility.

Credits: 1
Domains: CI, OM



2:30 PM - 3:00 PM
Beverage Break


3:00 PM - 4:00 PM
The Unmasking of Cancer in Dense Breasts: The Elephant in the Examining Room
Nancy Cappello, Ph.D., 6th Year, M.S. B.S. - Founder & Director, Are You Dense Inc 
This session is generously sponsored by Beekley Medical

Breast cancer screening by mammography reduces mortality from breast cancer, yet breast cancer continues to be a major cause of cancer death in women across the globe.  Mammography has been a breast surveillance procedure for four decades with the publication of the first randomized controlled trial, Health Insurance Plan (HIP) in 1966, when Nancy Marcucci (now Cappello) was in junior high school. Her advanced stage breast cancer within weeks of a normal mammogram thirty-eight years later, matched the conclusions of the first randomized controlled trial of mammography, which illustrated the limitations of mammography in glandular (dense) tissue. 
This session will describe how a patient, after her advanced stage 3C diagnosis within weeks of her 11th normal mammogram, changed the standard protocol of disclosing dense breast tissue to the patient to prevent advanced disease and reduce mortality. Dr. Cappello will discuss the status of dense tissue notification across the U.S., with the first reporting law in her state of Connecticut in 2009.  In addition, she will share patient-friendly resources and the current science of dense breast tissue and its causal risks and screening options. The challenge of under diagnosis and finding biologically relevant breast cancer will be discussed. Are You Dense Inc.'s Guide to Screening Options for Dense Breasts will be shared with participants. An opportunity for Q & A interactive session will be available.

You will learn to:
Understand the shortcomings of mammography screening.
Recognize the scientific importance of finding biologically relevant breast cancer.
Describe the current science of screening options for women with dense breast tissue.

Credits: 1
Domains: CI, OM



4:15 PM - 5:15 PM
Speak Well to Grow Professionally 
Lee Tkachuk - CEO, SpeechCheck, Inc. 

Being able to speak well is an asset for anyone in any position, but in a leadership role, it is a critical skill and one that is often overlooked. From leaving a voice mail to leading a meeting, speaking is often the first impression others have of you. Speaking well is a skill that is not difficult and can be learned. There are three points to every speech, every message, and every presentation and following them can be the difference between being an effective speaker and being an average speaker. These three points can be tailored to any speaking situation, and using them will engage your audience and hold their attention. Whether you are new to speaking or have been leading meetings and giving presentations for years, I can help you improve what you say and how you say it, which will lead to better results. Some of the areas that I will cover include voice mail (more important than most people realize), interviews, meetings, and presentations. We will work together on putting together a presentation or meeting, rehearse (yes, rehearse not memorize) and have your audience eating out of your hand. This is not just for sales, but for every situation you find yourself in that needs effective speaking – from interviews to meetings to presenting results to convincing administration to approve something that you really want and need for your department. Effective speaking is an essential skill – from the stage, in a meeting, in life!

You will learn to:
Use the three points that every speech must have and how to use them effectively.
Appreciate how speaking affects every aspect of your job, your personal life and your relationships, and how to maximize the impact you have with words.
Prepare for a speech - from conception through delivery - and never worry about putting your audience to sleep!

Credits: 1
Domains: HR, CI



Certified Radiology Administrator (CRA) Domains:
The following are used to denote specific domains (subject areas) addressed by the CRA credential.

AM = Asset Management
CI = Communications/Information Management
FM = Fiscal Management
HR = Human Resources
OM = Operations Management