Attendees | Brochure | CE Info/Handouts (attendees only) | CE Letter | AHRA 2018
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Advanced Track: Tuesday, July 11
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6:45 AM - 8:15 AM
Continental Breakfast

7:00 AM - 8:00 AM
Exhibitor Symposium 
Patient Centric MR Imaging: Innovative Imaging Strategies
Lawrence N. Tanenbaum, MD, FACR – Vice President and Medical Director, Radnet Eastern Division

Generously sponsored by Hitachi Healthcare Americas

Patient centric imaging requires a focus on comfort which is impacted both by scan length and magnet design. Traditional open MR systems were well suited to concerns over body habitus and claustrophobia but delivered image quality that often fell short of clinical expectations. A novel, open design, high field magnetic resonance system is capable of accommodating both patient access and comfort while providing the full range of clinical applications that a closed design high field MR system would deliver. The presentation will demonstrate the philosophy behind patient centric imaging and focus on the evolution of the open MR market and its increasingly important role in clinical practice.
Learning Objectives:
• Learn how market forces including patient centric imaging are impacting today's radiology departments.
• Learn how modern open MR systems align with value-based care and are changing the way imaging facilities do business.
• Learn innovative imaging strategies critical for imaging programs to succeed in population health management. 

Domains: AM, FM
CE Credits: 1

8:15 AM - 9:15 AM
Breakout Sessions

Driving Optimal Financial Returns Through Operational Improvements: A Data Analytics Journey
Christopher Hall, PhD - Philips - Andover, MA

This session is generously sponsored by Philips

With declining revenues and the introduction of value-based care, radiology is shifting from one of the primary profit-centers for a hospital to being viewed as a cost-center. As such, radiology departments need to increasingly understand how the transactional nature of the business relates to the financial rewards. Several challenges are faced when trying to focus resources to obtain optimal return within the radiology department. One challenge with current financial reporting systems is that the information is usually presented only at an aggregated level (typically at a cost center level), and not often broken down further; for instance, by type of exam. To enable better visibility into payments associated with various radiology procedures, we will propose a generic methodology used to determine the payments at a procedure level. Another challenge appears once you can measure the variability in operational practice (eg, the duration of exams) - where should you invest to reduce the variability and boost performance in order to have the highest return on investment? In this presentation, we will introduce a method to explicitly tie operational improvements to projected financial benefit with the goal of providing guidance for priority setting. These methodologies and results will be demonstrated using data from more than 400,000 radiology exams at a regional hospital practice.

You will learn to:
• Provide a portfolio view of your procedures from a return on investment perspective.
• Identify which procedures will yield the highest return with appropriate improvement actions.
• Develop sophisticated techniques to tie operational improvements to potential financial gain.

Domains: FM, CI, OM
CE Credits: 1

8:15 AM - 9:15 AM
Competition: Strategies to Grow Volume and Keep It
David Partridge, CRA, FAHRA - OhioHealth - Dublin, OH

This session will be a discussion of the challenge leaders face in the form of competition. We will discuss strategies for analyzing your competition and ways to stay ahead of them. I plan to lead the group through a discussion of the SWOT tool. We will work through strategies that have been used to lure business from other facilities. During our discussion we will work through the value of using defensive strategies in some cases. 

We will talk about a few tactics that have been used to reach the patient the best. We will also talk about how technology solutions can help you connect with your patients. Finally, we will discuss strategies for best understanding the needs of your referring physicians. We will use the ideas to build a stronger relationship with them.

You will learn to:
• Prepare for and combat competition in your market.
• Find ways to differentiate your facility.
• Understand the needs of and marketing to your referring physicians.

Domains: CI, FM, OM
CE Credits: 1

8:15 AM - 9:15 AM
Creating Positive Leadership by Confronting Negativity
Scott Hazelbaker, CRA, MS - Providence Alaska Medical Center - Anchorage, AK

Being a positive leader is critical for department success, but it’s difficult to be successful if you’re dealing with a few negative employees. This presentation is designed to take a high level view of leadership by discussing 5 topics that will help you re-evaluate your leadership style and provide you the tools to make a dramatic positive change. Increase the morale of your department, increase staff satisfaction and patient surveys scores, increase retention, and begin the path towards a positive department. Understand that you can’t move forward until you confront the few negative employees who could jeopardize your success. Being positive isn’t just repeating incantations while pretending to be happy all the time. A positive leader is someone who understands their purpose in life, follows their bliss, and focuses on interpersonal relationships in order to create a fun environment for the staff. Infuse being positive with compassion and you’ll discover the recipe for success. The presenter will discuss 5 topics:

1. What is the definition of Positive Leadership? (Motivate, Motivate, Motivate)
2. Being Positive is Critical for Department Success. (You can’t lead with just Dashboards Measures, Quality Control , Expenses, FTE’s and Budgets)
3. Confronting Negativity. (Carpe Diem)
4. Staying Positive. What’s your True Purpose in Life? (Follow Your Bliss)
5. Infuse being Positive with Compassion and you’ll have the Recipe for Success. (Share It.)
Plus a Bonus. The last part of the presentation you’ll discover (The Secret to Happiness).

You will learn to:
• Identify why it's critical to be a positive leader.
• Determine the importance of confronting negativity in the workplace.
• Recognize the importance of understanding your purpose and to follow your bliss.
• Discover the true definition of positive leadership. (Motivate)
• Combine being positive with compassion and you will learn the recipe for leadership success.

Domains: HR
CE Credits: 1

8:15 AM - 9:15 AM
Don’t Get Sold! Six Common Techniques That Salespeople Use to Knock You off Your Game and What to Do About Them
Kenneth Schafer, BBA - SpeechCheck, Inc. - Yorkville, IL
Lee Tkachuk, BA - SpeechCheck, Inc. - Yorkville, IL

This session is generously sponsored by SpeechCheck, Inc.

Dealing with salespeople can be one of healthcare’s most necessary evils. No one likes to feel he’s been “sold,” but for radiology administrators, making excellent purchasing decisions is part of the job. When those decisions routinely run into six and seven figures, the stakes are high and we want to get it right!

Competent salespeople spend hundreds of hours and thousands of dollars learning how to separate your department from its capital budget. This doesn’t mean you shouldn’t buy from them – every transaction has to start with some sort of sale. But the better you understand how salespeople work, the less biased and more informed your purchasing decisions will be.

Lee Tkachuk and Ken Schafer are experienced and successful salespeople with an eclectic combination of on-the-job training and customized selling education. For this presentation, they also interviewed other successful sales professionals, in and out of healthcare. This engaging content is presented in the form of case studies. This 60-minute presentation is sure to be useful to anyone who has ever had difficulty navigating a complex purchasing decision.

You need to buy, but don’t get sold!

You will learn to:
• Identify common techniques used by salespeople to overcome objections and move a sale forward.
• Identify the strategies to stall salespeople (if desired).
• Ask showstopper questions to quickly determine if they are being "sold" - or if the product and service is likely to deliver as advertised.

Domains: FM, AM
CE Credits: 1

8:15 AM - 9:15 AM
Making the Connection: Colleague Engagement and Patient Experience
Michael A. Janis, MBA, RT(R)(CT)(N), CNMT - HSHS St. Anthony's Memorial Hospital - Effingham, IL

Colleague engagement and patient experience are often discussed as separate pieces of the imaging world, but in reality they are very connected and correlated. This presentation will walk through how I've been able to provide a statistically unremarkable engaged group while also excelling in patient satisfaction. Our engagement and connected colleagues to our mission helps fuel the work done to ensure patients receive the best outcomes and experiences. I believe that our journey in patient experience begins with the colleague team and making sure they understand their part and are accountable to it.

You will learn to:
• Determine how colleague engagement and patient experience ties tor radiology success.
• Review best practice examples and stories for improvement.
• Identify how patient experience scores went from poor to very good in a short period of time.

Domains: HR, CI
CE Credits: 1

8:15 AM - 9:15 AM
Nuclear Medicine: What's on the Horizon
Tobias Gilk, M.Arch, MRSO, HSDQ - Founder, Gilk Radiology Consultants - Kansas City, MO
Robert P. Junk, AIA - RAD-Planning - Kansas City, MO

This session is generously sponsored by Gilk Radiology Consultants and RAD-Planning

Nuclear medicine services are utilized by those 65 and older at a rate of more than six-times those 64 and younger. With the 'Baby Boomer' bolus crossing this threshold, the next 15-20 years are likely to see a steady growth in demand for nuclear medicine / molecular imaging from providers. Couple the market change with continued upheaval in large scale commercial radiopharmaceutical production, and the pending explosive growth in single-facility small scale cyclotrons, the combination is likely to mean that nuclear medicine services that were thought to be too difficult, complicated, or expensive will quickly become 'within reach' of many providers. This session will explore the demographics of molecular imaging demand, and help providers identify when adding these capabilities makes the most sense for them. Additionally, this session will explore technological shifts that are allowing hospitals to bring what was previously a cost-prohibitive function - generating your own molecular agents - in-house. The absence of transport delays also opens up diagnostic tools that have been unavailable to clients of commercially-procured radioisotopes. Lastly, this session will provide a basic primer for department / suite planning for molecular imaging services to help providers with early-stage capital equipment planning.

You will learn to:
• Identify the demographically-driven demands for nuclear medicine / molecular imaging services.
• Recognize recent technological advancements that make radiopharmaceutical production vastly more cost-effective at smaller scales.
• Define the fundamental planning principles for molecular imaging facilities, including diagnostic relationships with production / lab facilities.

Domains: AM, FM
CE Credits: 1

8:15 AM - 9:15 AM
On That Final Note
Gordon AhTye, BA, RT, FAHRA - Kaweah Delta Health Care District - Visalia, CA

This session will be a fun historical of the evolution of our imaging world and of AHRA, then will finish with some "Zen." Through his 40 years in imaging the presenter will give accounts of events that have influenced imaging over the years. His 30 years in AHRA through leadership and as an editorialist for Radiology Management will also allow him to share an internal perspective on how we came to be the premier organization for medical imaging management. This motivational session is designed to energize your spirit. But ultimately the goal of this presentation is to provide a historical framework that will segue into a positive life-guide on how you can effectively manage the ever growing workload and stress that influence your every day work-life experiences.

You will learn to:
• Understand the history of medical imaging management, AHRA, and how it has evolved.
• Put into perspective some of the issues that we are currently faced with.
• Define the importance of taking care of ourselves in order to successfully deal with the complexities of our imaging environment and our lives.

Domains: HR, OM
CE Credits: 1

9:15 AM - 9:45 AM
Beverage Break

9:45 AM - 11:00 AM
General Session & Keynote
The Leader’s Role in Building and Sustaining Exceptional Patient Experiences

Jake Poore - Integrated Loyalty Systems, Inc.

Whether you have a title or not, everyone is a leader. We all have a circle of influence on others. Great leaders do not only take care of our patients, they inspire their colleagues and associates to localize the patient experience into their individual clinics/departments/sites...making it relevant and applicable to each and every associate. In this session, Jake Poore will help participants understand both the approach and the tools successful leaders use to elevate experiences to world-class status.

You will learn to:
• Discover why most initiatives die.
• Tap into the power of storytelling as a part of your leadership toolkit.
• Recognize your own leadership style and adjust to a more effective one.
• Describe specific criteria to monitor in your physical environment “through the patient’s eyes.”
• Build the “4 Cs” to Hardwiring: Communicating, Coaching, Counting (measurement) and Celebrating (recognition).

Domains: HR, CI
CE Credits: 1

11:00 AM - 2:00 PM
Exhibit Hall Open - Lunch served 12-1:30pm

2:15 PM - 3:45 PM
Breakout Sessions

A Dose of Success: Achieving Long Term Quality Outcomes with Your Dose Solution
Aaron Miller and Chris Proctor - Bayer HealthCare - Indianola, PA

This session is generously sponsored by Bayer

The changing radiology landscape has led your institution to consider a Radiation Dose Management solution. You may be asking:

Where do I start?
Who do I need on my team?
How should we prepare?
What should I look out for?

Whether you are looking to achieve compliance, improve quality standards, or increase efficiency, ensuring success requires more than just software. Effectively identifying the right people and implementing consistent policies and processes is essential to achieving your objectives. Preparing your data through standardization of technologist and protocol naming conventions and equipment lists will strengthen dashboards that drive efficiency and quality initiatives.

You will learn to:
• Define the importance of defining your institutional objectives.
• Summarize that establishing governance and policies is key.
• Ensure that quality data is critical.

Domains: HR, CI, OM
CE Credits: 1.5

2:15 PM - 3:45 PM
Demystifying Accounting
Carole A. South-Winter, EdD, CNMT, RT, FAEIRS and Jason Porter, PhD - University of South Dakota - Vermillion, SD

Budgeting, payroll, spreadsheets, tables, finances. For many newly promoted imaging managers and even some seasoned administrators these words invoke more stress than a Code Blue. It can be a struggle to work through the numbers senior leaders request or that need to be reviewed on a regular basis. However, numbers don’t have to be intimidating. In fact, with a little training and the right attitude, they can help get the job done more efficiently and make arguments for resources more effective. Imaging departments are a major component of healthcare systems in the United States. Between imaging and surgery, it also has some of the most expensive equipment, which takes up a significant portion of an organization’s budget. However, a typical career progression for an imaging administrator has been promotion because of outstanding performance as a technologist or therapist, which has a completely different skill set from a managerial position. Imaging administrators are promoted because of their successes as technologists in technical aspects of radiology, and in deference to their years of experience dealing with administration, especially accounting. Capital budgeting requests are often one of the most difficult areas to champion without financial justification. You have to know and use the numbers more carefully when asking for the funds to make big purchases than in making many other arguments. With that in mind, this session will discuss why the numbers are so important, as well as how to gather them and use them to make a compelling argument.

You will learn to:
• Review accounting basics to provide some basic context.
• Walk through an example that demonstrates basic accounting methods.
• Discuss how to organize and present numbers to effectively support the need for capital resource purchases for successful department outcomes.

Domains: FM, AM
CE Credits: 1.5

2:15 PM - 3:45 PM
Leadership Matters ~ Why Servant Leadership Is Best Suited for Healthcare
David Fox, MBA, FAHRA - CHI St. Vincent - Little Rock, AR

I believe, LEADERSHIP MATTERS!! Not just any form of leadership, but particularly ‘servant leadership.’ In this presentation, there will be illustrated points to utilize in one’s own career development as a leader in healthcare. I will discuss the power of servant leadership. Is there a servant leadership paradox? What is servant leadership? Who are servant leaders? Why servant leadership? I also provide insight and perspective on a comparative analysis with other forms of effectual leadership styles. I will discuss the age-old question, are effective leaders born or made? Finally, I will conclude with how the attendees to this presentation can become a servant leader and impact the culture of the department(s) or organization they lead.

Having had the great fortune, during my career to work and interact with exceptional staff, executives, physicians, community leaders, and civic volunteers, I have learned servant leadership is the most influential leadership style for those working in healthcare. Having witnessed those close to me, personally and some acquaintances afar -- from each of them I have learned that it is our humanity that leads us to healthcare, where we experience great rewards and, occasionally, significant challenges. We are leaders, in our own right, providing guidance and direction for many people, projects, and things. By holding firm to our purpose of saving and improving the lives of others, because of our common identity as humans, we take part in some of the most purposeful and worthwhile work there is, helping our common man. This is something we each do, every day.

Through my life experiences, beginning in my youth and perpetuating into adulthood, I have been driven to compete well, lead courageously, and achieve success. My primary influences having been mostly coaches, friends, and extended family. I learned more about myself and my faith journey, becoming a better leader at work for my employees and at home for my family. This faith journey made me who I am, a servant leader and has helped me to achieve in my professional leadership roles in healthcare. In my professional career, a president of a hospital, a president of an association and at home where I like to think I’m the president, but am too often reminded, I’m not! A bit of an over achiever by some standards, measured by my own benchmarks for drive, initiative and accomplishments. There are a few key principles on servant leadership, which influence my personal view of leadership and the expectations that I have for myself and I will discuss these in-depth with the attendees.

You will learn to:
• Lead in a way that is endearing for others to follow, specific to healthcare.
• Embrace the Leadership-Paradox of Servant-Leader.
• Change behaviors to improve your own leadership accountability to your team, department, or organization.

Domains: HR
CE Credits: 1.5

2:15 PM - 3:45 PM
Slay The Myth: MRI Safety Costs Time & Productivity
Wendy Stirnkorb, CRA, BSRS, MBA, ARRT RT (R) (MR) - Sibley Memorial Hospital - Washington, DC
Tobias Gilk, M.Arch, MRSO, HSDQ - Gilk Radiology Consultants - Kansas City, MO

It's a tenacious myth: you can only improve MRI safety at the cost of throughput or greater non-reimbursed time. When MRI safety *costs*, the arguments to improve it get harder and harder as reimbursement gets lower and lower. "We just can't afford to take those steps."

While it certainly is true that you can add cost, what if there was a way to simultaneously reduce overhead costs *and* increase throughput... and do so by improving MRI safety?

This session will provide evidence from one site that did precisely this. By rethinking that part of their MR safety approach that consumed the most non-reimbursed time (implant and device clearances), this site streamlined MRI safety screenings, reduced device-related exam cancellations, increased total patient volume, and remarkably improved Press Ganey and employee engagement scores, to boot!

This session will show how taking a comprehensive approach to MRI safety can produce across-the-board improvements in patient care and satisfaction.

You will learn to:
• Quantify your site's uncompensated MRI patient screening time, and compare it to benchmark values.
• Assess your site's MRI safety investments (time, money) against the risks of injury or adverse events (and reallocate, appropriately).
• Adopt holistic MRI safety approaches that may potentially reduce labor costs and improve total MR patient volumes.

Domains: FM, OM, CI
CE Credits: 1.5

2:15 PM - 3:45 PM
The Bundled Payment Pie - How Big Is the Imaging Slice?
Leslie Jebson, MHA, MBA, FACHE, FACMPE - SIU School of Medicine - Springfield, IL

The bundling of payments for both disease and episodes of care continues to evolve. The government and commercial insurers continue to place greater financial and quality risk directly upon providers. This highly immersive and engaging presentation will review the operational, financial and quality implications of bundled payments reform. We will discuss imaging rich specialties - orthopedics and cardiology which are already bundling, and other emerging specialties pertinent to the imaging professional.

You will learn to:
• Review current and emerging bundled payment reimbursement models.
• Discuss the financial benefit and risk of bundled payment models in imaging.
• Identify opportunities for business intelligence utilization in managing bundled payments.

Domains: FM, CI
CE Credits: 1.5

2:15 PM - 3:45 PM
Washington Update
Bill Finerfrock, BA - Capitol Associates, Inc. - Alexandria, VA

Attendees will hear about the latest legislative and regulatory updates out of Washington. We will cover potential regulatory changes impacting imaging departments as well as legislative initiatives that could change the way imaging departments are paid by Medicare for services you provide. I will provide an update on the repeal and replace of the Affordable Care Act, the timing and scope of the initiative and prospects for success.

You will learn to:
• Have a better understanding about what CMS plans with regard to implementation of the Clinical Decision Support/Appropriate Use Criteria requirements and timing.
• Be more informed about Congressional plans for repealing and replacing the Affordable Care Act in 2017 and what we can expect?
• Know what regulatory changes are on the horizon and how might this impact imaging departments?
• Have a better understanding of how Congress and the Trump Administration are (or are not) working together and what this means for progress on health legislation over the next 2 - 4 years.

Domains: FM, CI, OM
CE Credits: 1.5

2:15 PM - 5:15 PM
Expanded Session

What Every Radiology Administrator Needs to Know About Coding & Billing in 2017
Melody W. Mulaik, MSHS - Coding Strategies, Inc. - Powder Springs, GA

This session is generously sponsored by Coding Strategies, Inc.

This session will include an overview of coding methodologies to decipher the alphabet soup associated with this growingly complex area that challenges radiology professionals on a daily basis. A deeper dive will then go into the radiology-specific coding risks including new technologies, appropriate utilization of new codes introduced in 2017 and other top radiology coding and compliance concerns. Potential audit concerns will also be discussed to identify potential opportunities for improvement in system operations and to ensure revenue is not inappropriately gained or forfeited . Sufficient time will be designated during the session to ensure that session participants have ample opportunity to have their coding questions and/or concerns addressed.

You will learn to:
• Overview of current radiology procedure coding risks including unbundling, payor audit targets and confusing codes.
• Review procedure coding updates for 2017 and key areas of concern.
• Ensure attendee coding questions are addressed through an interactive Q&A portion of the session.

Domains: FM
CE Credits: 3

3:45 PM - 4:15 PM
Beverage Break

4:15 PM - 5:45 PM
Breakout Sessions

Make Your Meetings Count: Managing Effective Meetings
Daniel L. Stover, BA - Integrated Leadership Systems - Los Angeles, CA

This session is generously sponsored by Integrated Leadership Systems

A crucial skill of a healthcare leader is running effective meetings. Often, we are not taught the interpersonal and psychological dynamics at play when we hold group meetings. This leads to meeting too much, meeting ineffectively, or not meeting enough. In this session, attendees will learn how to navigate the difficulty of group dynamics in the board or executive conference room. Structurally, we will explore how to set a meeting for success. During a meeting, we will cover the role of emotional intelligence in group dynamics. From the structure and emotional intelligence, we will establish how to hold people accountable and make the meetings run themselves. The self-confidence in running meetings comes from facilitation, emotional intelligence and assertive execution. Understanding what it means to be a good facilitator is to understand not only how to promote and reign-in discussion, but also create safety for ideas and comments to be shared. This session explores the emotional implications of the attendees of your own meetings, and how to create a new dynamic that is both efficient and effective.

You will learn to:
• Understand the role of a being a great facilitator.
• Establish ground rules to ensure efficiency and accountability.
• Develop tools & techniques to deal with group dynamics and execute follow ups.

Domains: CI
CE Credits: 1.5

4:15 PM - 5:45 PM
Making Radiology R.elationships F.ire P.roof to Render RFPs Irrelevant
Gail Schwartz - TRG Marketing Works - Province, PA

Let’s face it: whether you’re a contract provider of radiology services, an imaging department director, or an institutional administration executive, R, F, and P are unlikely to be your favorite letters. When an RFP is issued, it is usually a sign that things have gone awry with an existing relationship. It may also be a sign that a perception has emerged that greater value may be had—either monetarily or otherwise—in a new partner. The process, for all involved, is reactive, anxiety-ridden, costly, and disruptive to the ability to focus on the vital clinical work of imaging operations. Nevertheless, several years ago, an article in the Journal of the American College of Radiology noted that “radiologists are losing their hospital contracts in record numbers.” So how can all stakeholders work together to make their existing relationships so strong and mutually beneficial that an RFP isn’t even considered?

Hospitals are under increasing pressure to simultaneously control costs while demonstrating quality. This creates a situation in which they want to be confident that their clinical partners are operationally efficient and delivering the highest possible value. A critical factor in creating these high-value relationships is maintaining consistent, high-quality communication among all stakeholders, including administration, radiology leadership, and radiologists. This is the only way to ensure that expectations are stated clearly by institutional leadership and that the radiology provider continuously demonstrates how their team is not only meeting but exceeding those expectations. No matter what your role in the hospital imaging environment, this session will equip you with knowledge, tools, and resources that will help you work more cooperatively and communicate more effectively with your fellow stakeholders.

You will learn to:
• Identify factors on both sides of the relationship between imaging providers and administrators that motivate the issuance of RFPs.
• Apply proactive communication approaches that ensure that institutional leadership clearly communicates expectations, and that radiology providers consistently demonstrate the value they add to the larger organization and the community it serves.
• Develop an environment with refined cultural attributes that enhance relationships between administrators and providers, toward better alignment with internal organizational needs as well as those of patients and other external stakeholders.

Domains: CI, FM
CE Credits: 1.5

4:15 PM - 5:45 PM
Everyone Needs Coaching: Three Conversational Techniques to Change the Way You Manage People
Kenneth Schafer, BBA - SpeechCheck, Inc. - Yorkville, IL

This session is generously sponsored by SpeechCheck, Inc.

How come telling people what we want them to do doesn’t always work? Let’s face it, the hardest part of our jobs isn’t the technology, it’s the people. From passive-aggressive employees to recalcitrant radiologists, our human resources are by far the hardest to manage.

But there’s good news: We can learn techniques that will improve our leadership and our lives. This 90-minute presentation covers the fundamentals of conversational coaching. Participants will learn the benefits of active/reflective listening, understand the power of a great question, and how to avoid a bad one.

This is an interactive session. Participants need to come ready to practice coaching techniques in small groups.

The best leaders are often the best coaches. Whether you’re a new manager or a seasoned radiology administrator, consider investing 90 minutes to learn skills that will help you move your team forward.

NOTE: This is an encore presentation. Originally delivered to a standing-room only crowd at AHRA’s convention in Nashville in 2016, this session was one of the most well-reviewed of the conference.

You will learn to:
• Be engaged listeners.
• Use conversational techniques to help others take ownership of solutions they discover.
• Ask great questions / avoid bad questions.

Domains: HR, CI
CE Credits: 1.5

4:15 PM - 5:45 PM
When Do You Fight For Licensure?
Val Cronin, CNMT, MSHSA, FSNMMITS - VRC Consulting - North Tonawanda, NY

I have been a member of the Technologist Advocacy Group in NY for the SNMMITS for the last ten years. During that time we have seen huge advances in technology, fused imaging equipment, and new certification to allow technologists to operate this new equipment. Yet after all is said and done we find certified technologists unable to operate the modalities they are certified in due to state requirements. We owe it to our technologists to be their voice. Yet when does it make sense to make changes at the state level? We need to review the number of technologists impacted in the various certified areas. Who will support this movement, and who will block it? In the end how will the patient and healthcare be impacted? When we have all this information does it make it logical to go the next step? I would like to share the story in New York what has worked or failed and how we made our decisions to move forward or not. If we have to lobby on our own what are the financial costs? Other states can use our model to help them make their decisions on what to do.

You will learn to:
• Understand the certifications in ARRT and NMTCB in different modalities.
• Determine when it makes sense to go to the next level to fight for our technologists.
• Appreciate the New York state story, what worked, what didn't, and its impact on technologists.

Domains: HR, OM
CE Credits: 1.5

4:15 PM - 5:45 PM
World Class Operations - Finding and Implementing Best Practices
David Cowan, MSHS - Ga Tech - Health Systems Institute - Atlanta, GA
Russell Cain, DBA, CRA, MA, MS, RT - Atlanta Medical Center - Atlanta, GA

Who runs the best imaging services and how do they do it? This session discusses how to find these best practices and frame them for implementation in your operation. We will start with helping you understand and define your organization's goals, assessing your current operation, and defining the gap. Then we will show a process to identify others who perform well - Benchmarking - Finding the World Class performers. How do you contact them and discover their approach and methods? How can their operations be reframed to fit your context? The challenge to improve operations - productivity, customer service, and patient outcomes - is constantly on us. But it is best not to work in a vacuum. Look to others to find the ideas to impact our operations. Good ideas are found in our midst - among the other departments of the healthcare organization, in other organizations (why we are here at the conference), and in the larger world around us. Finding the ideas is only a step in the process. Implementing and sustaining change is often the biggest challenge. We will share some examples and offer some principles for success. There will be a special focus on staffing and productivity. AHRA developed a staffing benchmarking system. We will show how the system was developed and how it works. This system allows users to search for appropriate staffing levels to support operations. We will share best practices in labor management, things we discovered while building the system. This includes strategies to build, schedule, and guide your staff to gain best efficiency and effectiveness. Staffing is rarely fun but it is critical for success.

You will learn to:
• Find best practices and identify opportunities to help you reach your goals of service, patient outcomes, and expense management.
• Successfully implement, make change work, and balance conflicting goals to allow you to achieve your operations goals.
• Use the AHRA productivity benchmarking system to guide your staffing decisions.
• Explore some of the secrets of effective staffing and productivity management.

Domains: OM, CI, HR
CE Credits: 1.5

4:15 PM - 5:45 PM
The Value and Role of your Medical Physicist Especially When Things go Wrong
Melissa Martin, M.S., FACR, FAAPM - Therapy Physics Inc - Gardena, CA

This session is generously sponsored by Therapy Physics Inc

Clinical imaging practice is heterogeneous and complex. There are a variety of technological offerings and parameters on existing equipment with more to come in the future. Both patient and human factors compound the complexity of our departments with competing interests from vendors, insurance companies, and employers,  along with shrinking reimbursements. The need for consistency of quality among expanding technologies has significantly increased the need for the involvement and participation of the medical physicist. As technology has increased with a correlated requirement for quality improvement and consistency, pressures on staff may lead to mistakes in performing exams:  wrong patient, wrong exam, wrong protocol, repeated exams, etc. The occurrence of any of these problems requires the involvement of the medical physicist to develop the most accurate estimate of patient dose received.

What doses and other information that must be recorded in the patient record and/or reported to regulatory authorities or accreditation bodies requires the involvement of a Qualified Medical Physicist who is very familiar and involved in the clinical operations of the imaging department.  Examples of problems that have occurred in departments will be explored and discussed to show the developing role of the Medical Physicist in the Diagnostic Imaging Department of the future.

Domains: OM, CI
CE Credits: 1.5

6:00 PM - 7:00 PM
Exhibitor Symposium
Addressing Musculoskeletal Pathologies with ALARA Imaging
Jamie Milas – Vice President, EOS imaging; Jeff Moirano, MS, DABR – Medical Physicist, University of Washington Medical Center; Barbara Drozdowski – Radiologic Technologist, Nemours AIfred I. duPont Hospital for Children; Cicil Chamakalayil, R.T.(R)(MR) – Radiology Supervisor, NYULMC Center For Musculoskeletal Care; Dana Goldy, R.T.(R) – Regional Applications Specialist, EOS imaging

Generously sponsored by EOS Imaging

Radiation exposure from frequent medical imaging may result in an increased risk of radiation-induced cancers later in life. The EOS system offers low dose and Micro Dose exams at a radiation level that’s lower than standard X-ray systems and always ALARA. Low dose is not the only advantage when using an EOS: Discover the benefits of full body, weight-bearing 2D/3D images and data for pediatric and adult patients along the entire orthopedic care pathway. This symposium will cover best practices for dose reduction, patient throughput, patient positioning (standing and seated exams in the EOS radiolucent chair), and demonstrate the value of weight-bearing 3D along the patient care pathway.

You will learn to:
• Utilize the benefits of EOS in addressing musculoskeletal pathologies.
• Implement best practice techniques for ALARA imaging without compromising image quality.
• Maximize patient throughput and how to position adult and pediatric patients for both standing and seated exams.
• Use information packed, full body, 3D weight-bearing images along the patient care pathway

CE Credits: 1

6:00 PM - 7:30 PM
2017 Awards & AHRA Fellows Reception (by invitation only)