Basic Track

Sunday, July 22

7:00 AM – 8:00 AM: Breakfast

8:00 AM – 8:15 AM: Welcome & Opening Remarks

8:15 AM - 9:15 AM
The Employee Continuum - Part 1
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Assistant Director Quality and Regulatory, Hospital for Special Surgery

Soup to nuts. This session will cover key ways to recruit, interview, hire, coach and retain talent in your imaging departments. Definition of Continuum: a continuous extent, succession, or whole, not part of which can be distinguished from neighboring parts. Does this sound easy to achieve when discussing staff who report to you? This session will offer you strategies to help you approach human resource matters with understanding and patience. Work force continuums will quickly become models to others by demonstrating how candidates can enter a workforce, develop in their careers and stay put. 
Part 1 will emphasize the first step in seamless succession of career development focusing on interviewing with a mission to hire a person with the right fit, building the workforce through appropriate orientation measures, team building skills, relationship building, competency assessments and performance evaluations to reward approaches that will help develop a sound team (Recruit, Interview, Onboarding, Orientation and Training).
Part 2 emphasizes the next step to team building through Employee Engagement; Developing Accountable team members through Coaching, Counseling and Accountability.

You will learn to:
• Match your needs with the right candidate by interviewing and hiring smartly.
• Develop your team with seamless approaches to the “next step”.
• Produce an atmosphere of commitment and communication with a focus on quality, safety, and customer service.
• Reward and retain employees effectively.
• Align behavior to goals.
• Develop shared expectations.

Domains: HR
CE Credits: 1


9:30 AM - 10:30 AM
The Employee Continuum - Part 2
Alicia R. Campbell, MHA, CNMT, RT(N) - Assistant Vice President of Operations, Carolinas HealthCare System

Soup to nuts. This session will cover key ways to recruit, interview, hire, coach and retain talent in your imaging departments. Definition of Continuum: a continuous extent, succession, or whole, not part of which can be distinguished from neighboring parts. Does this sound easy to achieve when discussing staff who report to you? This session will offer you strategies to help you approach human resource matters with understanding and patience. Work force continuums will quickly become models to others by demonstrating how candidates can enter a workforce, develop in their careers and stay put. 
Part 1 will emphasize the first step in seamless succession of career development focusing on interviewing with a mission to hire a person with the right fit, building the workforce through appropriate orientation measures, team building skills, relationship building, competency assessments and performance evaluations to reward approaches that will help develop a sound team (Recruit, Interview, Onboarding, Orientation and Training).
Part 2 emphasizes the next step to team building through Employee Engagement; Developing Accountable team members through Coaching, Counseling and Accountability.

You will learn to:
• Match your needs with the right candidate by interviewing and hiring smartly.
• Develop your team with seamless approaches to the “next step”.
• Produce an atmosphere of commitment and communication with a focus on quality, safety, and customer service.
• Reward and retain employees effectively.
• Align behavior to goals.
• Develop shared expectations.

Domains: HR
CE Credits: 1


10:45 AM - 11:45 AM
Patient Satisfaction in Today's Healthcare Environment
Kevin Smith, MHA, RT(R), FACHE - Vice President, Chief Operating Officer, High Point Regional Health-UNC Healthcare

In today’s healthcare environment patient satisfaction has transitioned from a general satisfaction metric into the world of quality/outcomes measurement. Healthcare managers must be poised to manage in an environment where transparency of operations and customer expectations are driving the healthcare market place.

You will learn to:
• Understand the regulatory environment related to patient satisfaction.
• Evaluate and work towards a culture for patient centric decision making.
• Use reactive and proactive techniques that will assist in managing customer expectations.

Domains: OM, CI
CE Credits: 1


11:45 AM – 1:00 PM: Lunch

1:00 PM - 2:00 PM
Introduction to Business Writing: Proposals, P & P and Regulatory Requirements
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Assistant Director Quality and Regulatory, Hospital for Special Surgery

Business writing is functional writing. The importance of written communication in business is emphasized in this class. Informal as well as formal writing will be discussed. Providing clear, accurate information to those who make major decisions regarding equipment is our responsibility. These purchases directly affect the success of our facilities. 
We will discuss the 5 Cs of written communication, the 5 steps to successful writing and formation of policies and procedures that address regulatory requirements. As imaging leaders the written communication we provide must be clear and succinct. We can all be successful writers by learning just a few skills!

You will learn to:
• Ensure that your communications are well written.
• Ensure that your communications are understood clearly and well received.
• Learn the five keys to successful business writing.
• Learn the architecture of simple and complex documents including policies & procedures required to meet operational needs and regulatory requirements.
• Avoid some common mistakes.

Domains: CI
CE Credits: 1


2:00 PM - 2:30 PM: Beverage Break

2:30 PM - 4:00 PM
Introduction to Asset Management
Kevin Smith, MHA, RT(R), FACHE - Vice President, Chief Operating Officer, High Point Regional Health-UNC Healthcare

Asset management encompasses many facets. There is replacement and purchase of additional equipment. In conjunction, a medical imaging manager must prepare capital budgets and justifications to replace or add the equipment. A manager must consider construction costs, information services costs, engineering costs and service costs in the proposed purchase. Financial options must be evaluated and a manager must prioritize the capital budget for senior leadership and/or board. Asset management includes analyzing the useful life of the equipment and lifecycle costs such as maintenance, service, supplies and upgrades. Benchmarking data can assist the radiology manager in their justifications.

You will learn to:
• Understand different components of asset management in radiology.
• Justify capital equipment for purchase.
• Understand different costs associated with asset management.
• Use benchmarking data to evaluate utilization of equipment and justify replacement and/or additional equipment.

Domains: AM
CE Credits: 1.5


4:00 PM - 4:30 PM: Beverage Break

4:30 PM - 5:30 PM
Introduction to Regulatory and Compliance
Cindy M. Winter, PhD, FAHRA, CRA, RDMS, RVT, RT(R) - Director of Medical Imaging Services, Tallahassee Memorial HealthCare

From A to Z, the Alphabet Soup of regulatory requirements and compliance is a constant changing recipe for patient-focused quality care, safe environments, educated technologists, and best practices. Participants will be introduced to CMS’s accrediting organization (AO’s) and the current focus of the 2017 Joint Commission surveyors for Imaging Services. An overview of credentialing options for specific modalities will be reviewed along with recently introduced or upcoming regulatory requirements for reimbursement of services.

You will learn to:
• Have a basic knowledge of CMS’s accrediting organizations.
• Have a Joint Commission Readiness Worksheet to use for preparation of surveys.
• List at least one credentialing organization for each specific imaging modality.
• Understand the basic requirements for XR-29, PAMA, and H.R. 2029.

Domains: OM, FM, AMsta
CE Credits: 1


5:45 PM - 6:30 PM: Welcome Reception for New Members and First-Time Attendees 

6:30 PM - 8:00 PM: President’s Reception 


Monday, July 23

7:45 AM - 8:45 AM
Exhibitor Symposium: Gadolinium Contrast safety Update 2018: What you need to know
awrence N. Tanenbaum, MD, FACR 

Generously Sponsored by Guerbet

The presentation will be a discussion of benefits and strengths of the available extracellular fluid space gadolinium based MR contrast agents as well as an update on safety issues including NSF risk and the recently discovered concerns over gadolinium deposition in patients with normal renal function. The impact of recent knowledge on clinical neuro MRI practice will be covered with an emphasis on dealing with high risk clinical patients and circumstances.

You will learn to:
• Understand the benefits and strengths of the available extracellular fluid space gadolinium based MR contrast agents.
• Understand the role of MR contrast in the development of NSF and gadolinium retention
• Appreciate the role that stability plays in the risk associated with MR contrast agents.
• Become familiar with strategies for risk mitigation for vulnerable patient populations.

Domains: AM, OM, CI
CE Credits: 1


8:00 AM -9:00 AM: Continental Breakfast

9:00 AM - 11:00 AM
Grand Opening Ceremony & Keynote
The Hero Effect™ - Creating a Culture of Heroes at Every Level
Kevin Brown

Generously Sponsored by Carestream

Kevin has a simple philosophy when it comes to leadership. He believes that you are "a leader of one or a leader of none." He believes that leadership begins with mastering self along with the daily habits required to become world class leaders, mentors and coaches to the teams we live and do business with. The foundation of this program can be summed up in one powerful idea…we reproduce what we are!

The role of leadership in an organization is to create an environment where people can be the best version of themselves. That is what serves a brand well and stands out in a crowded marketplace.

You will learn to:
• Create an environment where people are inspired to be the best version of themselves and deliver world class performance to the people they serve.
• Develop a team of people that are committed, focused and on fire for the brand they are helping to build.
• Design and deliver an organizational obsession statement that drives high performance and a world class customer experience.

Domains: HR, CI
CE Credits: 1


11:00 AM  - 2:00 PM: Exhibit Hall Open & Lunch served 12:00 PM - 01:30 PM

2:15 PM - 3:45 PM
Budgeting for Business Management - Part 1
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FSMRT, FAHRA - Director, Clinical Operations: Radiology and Cardiovascular Services, HealthTrust
NOTE: You must attend Part 1 AND Part 2 of this session to get CE credit – no partial credit will be granted.

3:45 PM - 4:15 PM: Beverage Break

4:15 PM - 5:15 PM
Budgeting for Business Management - Part 2
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FSMRT, FAHRA - Director, Clinical Operations: Radiology and Cardiovascular Services, HealthTrust

A medical imaging administrator wears many hats; one of which is the complicated hat of budgeting. In the financial world of imaging there are many different types of budgets. This session will give participants an overview of these different types of budgets and an understanding of how to plan and design them, especially the operating budget. Attendees will also learn about capital planning and how to plan for staffing additions and will see several examples of how to monitor important financial data with respect to your department of responsibility. Other topics to be addressed include staffing analysis, productivity measures, business plans and proformas, and capital planning.

You will learn to:
• Understand types of budgets encountered in medical imaging management.
• Understand operating budgets and capital planning.
• Use tools for monitoring salary, productivity and staffing within the budgeting process.
• Campaign for staffing additions to the budget.
• Understand business plans and proformas and their role in new program development and budgeting.

Domains: HR, AM, FM
CE Credits: 2.5


5:30 PM - 6:30 PM
Exhibitor Symposium: Safe, Fast and 3D: Transforming Your Imaging Department and Providing Value to Referring Physicians
Chris Smith  CNMT, RT(N) – Administrative Director, Radiology & Imaging, Hospital for Special Surgery
Kriti Gwal MD- Pediatric Radiology, Pediatric Nueroradiology
University of California, Davis - Shriners Childrens Hospital, Northern California

Generously Sponsored by EOS Imaging

During the symposium, you will learn about the role of EOS in the orthopedic care pathway from patient positioning, to dose reduction and efficient exam workflows. Discover how other hospitals have grown their referring physician network, drawn patients through ALARA imaging, increased the efficiency of their exam workflows, and incorporated 3D into their clinical routine. EOS is more than an imaging system. Join us to learn how our advanced orthopedics platform will enable you to provide your doctors with brilliant images, robust 3D data and a complete suite of 3D surgical planning solutions for the spine, hip and knee.

You will learn: 
• You will learn about the role of EOS in the orthopedic care pathway from patient positioning, to dose reduction and efficient exam workflows.
• You will learn how to use the EOS chair to address a broader patient population including non-ambulatory patients.
• You will learn how to use EOS as a recruitment tool for top surgeons, referring physicians and conscientious patients.
• You will learn the benefits of 3D and how to make it a part of your clinical routine through 3D Services and the EOSapps suite of 3D surgical planning software.

6:30 PM - 7:30 PM: CRA Alumni Reception


Tuesday, July 24

7:00 AM - 8:00 AM
Exhibitor Symposium: State of the Union: Imaging Market Update
Stuart Clark, BA – Managing Director and National Spokesperson, The Advisory Board
 
Generously Sponsored by Hitachi

The profitability of the imaging enterprise continues to face headwinds. To make the best strategic and operational decisions for their programs, radiology leaders need to have an understanding of the reimbursement, regulatory and market demand changes underfoot. Suppliers and service providers need to understand the top priorities of imaging leaders in the broader health care system to help ensure products and services are tailored to meet evolving imaging needs. This presentation will discuss the key regulatory updates and market forces impacting imaging.

You will learn:
• Overview of critical pressures confronting providers
• Outlook for inpatient, outpatient, and ED volumes
• Impact of reimbursement and regulatory changes

Domains: FM, OM
CE Credits: 1


7:15 AM - 8:15 AM: Continental Breakfast

8:15 AM - 9:15 AM
Marketing Matters: Building Basics
Jeffrey Palmucci, BS, CRA, FAHRA - Chief Executive Officer, Vanderbilt-Stallworth Rehabilitation Hospital

Competitive markets and diminishing resources create high-level attention on how marketing impacts your future. No longer can you and your staff register for a marketing-exempt status. Keeping employees, physicians, patients and the community abreast of the activities in the hospital radiology department and imaging centers requires solid planning and innovative thinking. This interactive session will demonstrate the nuts and bolts of marketing, both internal and external, marketing plans and strategies, and the team commitment needed for growth.

You will learn to:
• Identify the key components of marketing.
• Examine how all employees are integral to the marketing team.
• Understand how building a marketing program not only increases financial performance, but also builds strong relationships both internally and externally for your organization.

Domains: OM
CE Credits: 1


9:15 AM - 9:45 AM: Beverage Break

9:45 AM - 11:00 AM
General Session & Keynote: The Connected Leader
Colette Carlson

Successful leaders understand the nuances in communication that make a big difference when inspiring action and cooperation. Leaders know the power of their words and understand that words alone do not generate trust, allegiance, and loyalty. Connection is the glue that keeps relationships, projects, and organizations together. 

A leader must be authentic and exhibit the behaviors conveyed in their message to maintain respect for their authority. This session will teach you how to advance your communication style, increase your credibility, earn respect, and gain support.

You will learn to:
• Communicate with candor and clarity to guide your team to achieve remarkable results.
• Develop phrases that dissolve conflict and inspire cooperation.
• Engage, persuade, and influence others through strategic storytelling.
• Exhibit integrity and build trust when you walk your talk (especially under pressure!)
• Become a human highlighter who champions the accomplishments and strengths of every individual on your team.

Domains: HR, CI
CE Credits: 1


11:00 AM - 2:00 PM: Exhibit Hall Open & Lunch served 12:00-01:30pm

2:15 PM - 3:45 PM
Introduction to Imaging Informatics
Kenneth Fazzino, BA, RT(R), CRA, PMP, FAHRA - Regional Practice Director, Envision Health

Imaging informatics is a distinct subspecialty of radiology that endeavors to improve the efficiency, accuracy, and reliability of radiologic services within the medical enterprise. Although picture archiving and communication systems (PACS) are a major focus of imaging informatics, there are many other ways in which technology can improve the efficiency of individual radiologists and of the entire department. Understanding informatics principles is important because these principles affect major purchase decisions, not only for PACS but also for other supporting software and for modalities themselves. Virtually every aspect of a radiologist’s workday involves some form of communication: calling a colleague for patient history, calling a technologist to apply a protocol or check an image, reviewing images with a clinician, teaching a trainee, producing a formal report, justifying an examination to a third-party payer. All of these events fall under the purview of imaging informatics, and all of them, along with image interpretation itself, can become more efficient, more effective, and more reliable with the proper tools.

You will learn to:
• Understand the basic components and terminology of imaging informatics.
• Review and chart data flow for improved efficiencies and discuss an imaging leader’s role in successful IT improvements.
• Discuss imaging’s role in the “meaningful use” of an EMR.

Domains: AM, CI
CE Credits: 1.5


3:45 PM - 4:15 PM: Beverage Break

4:15 PM - 5:45 PM
Quality Improvement
Mark Lerner, RT, BA, MPA - Division Director Radiological Operations, The George Washington University Hospital

Attendees will learn how to use data for acquiring equipment, improve processes, justify team members, as well as learn how to collect, organize, analyze and present data. Customer service and satisfaction has become and increasing focus in healthcare. Physicians and their patients are looking at healthcare providers for a positive patient experience. The customer focus is growing in relevance to the patients visit. The challenge of continuously improving is more important than ever. Identifying your customers to create a pleasant experience as well as positive patient outcomes is the new challenge. The healthcare industry has recognized that physicians and patients have a choice of where they go for care. How does your facility become more desirable than the others? One answer is an all-encompassing look at the customer’s total experience, start to finish. Key to addressing their needs is continuous assessment of critical customer satisfiers. Knowing how to recognize, evaluate and implement change to meet your customers’ needs is critical. Understanding the need is only part of the answer; implementation is the differentiator. Continuous improvement and change is a necessity to success. Breaking down the process into small tangible tasks that can improve the patient experience will give you the competitive edge in pursuit of customer service excellence.

You will learn to:
• Find areas for improvement.
• Organize change.
• Implement change.
• Discuss the keys to success.

Domains: OM
CE Credits: 1.5


6:00 PM - 7:30 PM: 2018 Awards & AHRA Fellows Reception (by invitation only)


Wednesday, July 25

7:15 AM - 8:15 AM
Exhibitor Symposium: Developments in Pediatric Imaging: Best Practices in Dose, Comfort, and Safety
Gregg R. Cretella, Steven Don, MD, Robert MacDougall, M.Sc

Generously Sponsored by Fujifilm Medical Systems

Recently published FDA guidance, coupled with the ongoing work of the Image Gently Alliance and the American Association of Physicists in Medicine (AAPM), continues to refine the safety and effectiveness of pediatric X-ray imaging. This session will update the audience on initiatives of the Image Gently Alliance, the American College of Radiology Dose Index Registry, introduce highlights of the FDA Guidance on X-ray imaging devices that are indicated for pediatric populations, and report on the progress of AAPM Task Group 252 (Methodology for the development of pediatric techniques for CR/DR).

With the recent transition from Computed Radiography to Digital Radiography, this session will also examine current dose-monitoring and repeat/reject analysis tools, advances in DR technology, and the best pediatric imaging practices that can help achieve optimum image quality at the appropriate dose. New technologies that aim to reduce repeat imaging and customize x-ray technique based on patient size will also be introduced.

You will learn to:
• Evaluate the readiness of your radiology department to better serve the pediatric population.
• Make sound decisions when considering the acquisition of new technologies that are indicated for use with pediatric patients.
• Develop a strategy to use the appropriate dose for pediatric patients while optimizing diagnostic quality.
• Correlate the recent advances in exposure surveillance and DR technologies to the improvements in pediatric patient comfort, safety and imaging outcomes.

Domains: OM, AM, CI
CE Credits: 1


7:15 AM - 8:15 AM: Continental Breakfast

8:30 AM - 9:30 AM
Art of Negotiation
Wesley Harden, BS, CRA, FAHRA, RT(R) - Director of Imaging Services, Lexington Medical Center

This session will define what negotiation is and describe situations where good negotiating skills may come in handy. The session will focus on important negotiations that occur in the imaging work environment and more specifically on negotiating for services, supplies, and capital purchases. Participants will learn the importance of and how to prepare for negotiation. Attendees will understand needs vs. wants vs. desires and what can be negotiated. Some negotiating styles, strategies and tactics will be explored, and body language also will be discussed. The session will wrap up with a discussion on completing and reviewing your negotiation result.

You will learn to:
• Define “negotiation.”.
• Understand how good negotiation skills give you an edge.
• Prepare for negotiations.
• Manage the negotiation process.
• Use various negotiation styles.
• Understand and use body language.

Domains: AM, CI
CE Credits: 1


9:30 AM - 10:00 AM: Beverage Break

10:00 AM - 11:00 AM
Introduction to Project Management
Jeffrey Palmucci, BS, CRA, FAHRA - Chief Executive Officer, Vanderbilt-Stallworth Rehabilitation Hospital

Rarely a year goes by when a medical imaging administrator does not have a project to manage, whether it be replacing legacy equipment or starting a new service. Regardless of the scope of the project, its successful implementation is dependent on effective project management. Some projects are organization-wide, and the medical imaging administrator will be a member of the team; other projects are “imaging-centric” so the administrator leads the project. This presentation will include basic terminology and tools used to manage any project. A case study will be presented to illustrate all the steps.

You will learn to:
• Understand the basic terminology of project management.
• Create a timeline for a project using a Gantt Chart.
• Define team members needed for an imaging project.

Domains: OM, AM
CE Credits: 1


11:00 AM - 1:30 PM: Exhibit Hall Open & Lunch served 12:00 PM - 01:00 PM

1:45 PM - 2:45 PM
Managerial Communication: Communicating More Effectively in the Workplace
Wesley Harden, BS,CRA, FAHRA, RT(R) - Director of Imaging Services, Lexington Medical Center

Communication is an essential leadership tool; if you learn to communicate well, you will be more credible and effective. This session will help you to build your communication strengths and identify areas of opportunity and improvement. We will focus on several aspects of business communication including verbal and non-verbal messages. You will assess your current listening skills and learn tips for improving your ability to listen attentively. We will also discuss the art of persuasion and explore the use of hypnotic language and power words.

The ability to speak confidently in a variety of business settings, both formal and informal is the mark of effective communicators. In this session, you will learn methods to systematically prepare materials for presentation or written proposal. We will also focus on the importance of translating your messages for your target audience.

You will learn to:
• Connect emotionally with people in the workplace.
• Become credible and persuasive.
• Listen more attentively.
• Appreciate body language meanings.
• Speed-read personality types for more effective communication and teamwork.
• Methodically prepare for presentations and business proposals.

Domains: CI
CE Credits: 1


2:45 PM - 3:15 PM: Beverage Break

3:15 PM - 5:15 PM
Closing Business Session & Keynote
How to Be Brilliant at a Moments Notice
Todd Henry

Generously Sponsored by Fujifilm Medical Systems

Can you improve your odds of having great ideas when you need them most? Yes! While creative ideas can be elusive, with a few purposeful practices you can set yourself up to have great ideas, even under pressure. Learn the basics of life and work rhythm, and how to build an infrastructure that supports your personal and team creative process.

You will learn to:
• Spot the three assassins that rob people and teams of creative firepower.
• Build predictable rhythms and practices that unleash your best work.
• Use challenges and “the big 3” to gain focus for yourself and your team.
• Prune and manage your energy.
• Avoid the “efficiency trap”, and invest in long-term effectiveness.

Domains: HR
CE Credits: 1


7:00 PM - 10:00 PM: AHRA’S SUPER BASH