Tuesday, April 6, 2021

Please join us with a schedule packed with live educational content, interactive networking, and exhibitors. Sessions will also be available for viewing in the On-Demand Library afterwards. Note: Schedule is subject to change.

11:00 AM - 12:15 PM EST
Opening Remarks & Keynote:
Little Moments, Momentous Impact

Josh Block - President, Block Imaging

Why is it that some leaders have team members that are deeply loyal and committed and others just have "employees?"  Why is it that some leaders are respected and revered while others are just "the boss?"  In this session, we'll dive into some of the practical and tactical ways that leaders can foster help and foster momentous change in a person, team, or organization?  Come ready to hear how we can leverage the smallest of moments to make a BIG impact.

You will learn to:
• Utilize the three prime opportunities to create moments.
• Use the language of a mature team.
• Understand the concept "Two C's to Part the Seas".

Domains: TBD
CE Credits: 1

12:30 PM – 1:30 PM EST
Exhibitor Symposium – To Be Announced

1:45 PM - 2:45 PM ET
Introduction to Imaging Informatics
Ken Fazzino, BA, RT(R), CRA, PMP, FAHRA - Director Radiology Operations, Envision Health

Imaging informatics is a distinct subspecialty of radiology that endeavors to improve the efficiency, accuracy, and reliability of radiologic services within the medical enterprise. Although picture archiving and communication systems (PACS) are a major focus of imaging informatics, there are many other ways in which technology can improve the efficiency of individual radiologists and of the entire department. Understanding informatics principles is important because these principles affect major purchase decisions, not only for PACS but also for other supporting software and for modalities themselves. Virtually every aspect of a radiologist’s workday involves some form of communication: calling a colleague for patient history, calling a technologist to apply a protocol or check an image, reviewing images with a clinician, teaching a trainee, producing a formal report, justifying an examination to a third-party payer. All of these events fall under the purview of imaging informatics, and all of them, along with image interpretation itself, can become more efficient, more effective, and more reliable with the proper tools.

You will learn to:
• Understand the basic components and terminology of imaging informatics.
• Review and chart data flow for improved efficiencies and discuss an imaging leader’s role in successful IT improvements.
• Discuss imaging’s role in the “meaningful use” of an EMR.

Domains: AM, CI
CE Credits: 1

2:45 PM – 3:15 PM EST
Live Demos – Details To Be Announced

3:15 PM - 4:45 PM ET
Budgeting for Business Management - Part 1
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FACHE, FAHRA - Director of Cardiology, Radiology and Respiratory Services, HealthTrust
CE Credits: 1.5

5:00 PM - 6:00 PM ET
Budgeting for Business Management - Part 2
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FACHE, FAHRA - Director of Cardiology, Radiology and Respiratory Services, HealthTrust

A medical imaging administrator wears many hats; one of which is the complicated hat of budgeting. In the financial world of imaging there are many different types of budgets. This session will give participants an overview of these different types of budgets and an understanding of how to plan and design them, especially the operating budget. Attendees will also learn about capital planning and how to plan for staffing additions and will see several examples of how to monitor important financial data with respect to your department of responsibility. Other topics to be addressed include staffing analysis, productivity measures, business plans and proformas, and capital planning.


You will learn to:
• Understand types of budgets encountered in medical imaging management.
• Understand operating budgets and capital planning.
• Use tools for monitoring salary, productivity and staffing within the budgeting process.
• Campaign for staffing additions to the budget.
• Understand business plans and proformas and their role in new program development and budgeting.

Domains: HR, AM, FM
Part 1: 1.5 CE Credits; Part 2: 1 CE credit 
NOTE: You must attend Part 1 AND Part 2 of this session to get CE credit – no partial credit will be granted.

Aspiring Leaders Track for Wednesday, April 7, 2021  To The Top

10:00 AM - 11:00 AM ET
The Employee Continuum - Part 1
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Clinical Instructor, Passaic County Community College Radiography Program

Soup to nuts. This session will cover key ways to recruit, interview, hire, coach and retain talent in your imaging departments. Definition of Continuum: a continuous extent, succession, or whole, not part of which can be distinguished from neighboring parts. Does this sound easy to achieve when discussing staff who report to you? This session will offer you strategies to help you approach human resource matters with understanding and patience. Work force continuums will quickly become models to others by demonstrating how candidates can enter a workforce, develop in their careers and stay put.

Part 1 will emphasize the first step in seamless succession of career development focusing on interviewing with a mission to hire a person with the right fit, building the workforce through appropriate orientation measures, team building skills, relationship building, competency assessments and performance evaluations to reward approaches that will help develop a sound team (Recruit, Interview, Onboarding, Orientation and Training).

Part 2 emphasizes the next step to team building through Employee Engagement; Developing Accountable team members through Coaching, Counseling and Accountability.

You will learn to:

• Match your needs with the right candidate by interviewing and hiring smartly.
• Develop your team with seamless approaches to the “next step”.
• Produce an atmosphere of commitment and communication with a focus on quality, safety, and customer service.
• Reward and retain employees effectively.
• Align behavior to goals.
• Develop shared expectations.

Domains: HR
CE Credits: 1

11:00 AM – 11:45 AM ET
Visit with Exhibitors

11:45 AM – 12:45 PM ET
Exhibitor Symposium – Details To Be Announced

12:45 PM – 1:45 PM ET
Think Tanks – Details To Be Announced

1:45 PM - 2:45 PM
The Employee Continuum - Part 2
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Clinical Instructor, Passaic County Community College Radiography Program

CE Credits: 1 
Domains: HR


2:45 PM – 3:15 PM ET
Live Demos – Details To Be Announced

3:30 PM - 4:30 PM ET
Introduction to Regulatory and Compliance
Cindy Winter, PhD, FAHRA, CRA, RDMS, RVT, RT(R) - Director of Radiology, John Peter Smith Health Network

From A to Z, the Alphabet Soup of regulatory requirements and compliance is a constant changing recipe for patient-focused quality care, safe environments, educated technologists, and best practices. Participants will be introduced to CMS’s accrediting organization (AO’s) and the current focus of the 2017 Joint Commission surveyors for Imaging Services. An overview of credentialing options for specific modalities will be reviewed along with recently introduced or upcoming regulatory requirements for reimbursement of services.

You will learn to:
• Have a basic knowledge of CMS’s accrediting organizations.
• Have a Joint Commission Readiness Worksheet to use for preparation of surveys.
•  List at least one credentialing organization for each specific imaging modality.
• Understand the basic requirements for XR-29, PAMA, and H.R. 2029.

Domains: OM, FM, AM
CE Credits: 1

4:30 PM – 5:30 PM EST
Exhibitor Symposium – Details To Be Announced


Aspiring Leaders Track for Thursday, April 8  To The Top

11:00 AM - 12:00 PM ET
Introduction to Project Management
Gina Greenwood, CRA, FAHRA - Senior Director, Radiology Services, University of Wisconsin Hospital and Clinics

Rarely a year goes by when a medical imaging administrator does not have a project to manage, whether it be replacing legacy equipment or starting a new service. Regardless of the scope of the project, its successful implementation is dependent on effective project management. Some projects are organization-wide, and the medical imaging administrator will be a member of the team; other projects are “imaging-centric” so the administrator leads the project. This presentation will include basic terminology and tools used to manage any project. A case study will be presented to illustrate all the steps.

You will learn to:

• Understand the basic terminology of project management.
• Create a timeline for a project using a Gantt Chart.
• Define team members needed for an imaging project.

Domains: OM, AM
CE Credits: 1

12:00 PM – 12:45 PM ET
Visit with Exhibitors

12:45 PM - 1:45 PM ET
Art of Negotiation
Wesley Harden, BS, CRA, FAHRA, RT(R) - Director of Imaging Services, Lexington Medical Center

This session will define what negotiation is and describe situations where good negotiating skills may come in handy. The session will focus on important negotiations that occur in the imaging work environment and more specifically on negotiating for services, supplies, and capital purchases. Participants will learn the importance of and how to prepare for negotiation. Attendees will understand needs vs. wants vs. desires and what can be negotiated. Some negotiating styles, strategies and tactics will be explored, and body language also will be discussed. The session will wrap up with a discussion on completing and reviewing your negotiation result.

You will learn to:
• Define “negotiation"
• Understand how good negotiation skills give you an edge.
• Prepare for negotiations.
Manage the negotiation process.
• Use various negotiation styles.
• Understand and use body language.

Domains: AM, CI
CE Credits: 1


2:00 PM – 3:00 PM EST
Exhibitor Symposium – Details To Be Announced

3:15 PM - 4:15 PM ET
Managerial Communication: Communicating More Effectively in the Workplace
Wesley Harden, BS, CRA, FAHRA, RT(R) - Director of Imaging Services, Lexington Medical Center
Communication is an essential leadership tool; if you learn to communicate well, you will be more credible and effective. This session will help you to build your communication strengths and identify areas of opportunity and improvement. We will focus on several aspects of business communication including verbal and non-verbal messages. You will assess your current listening skills and learn tips for improving your ability to listen attentively. We will also discuss the art of persuasion and explore the use of hypnotic language and power words.

The ability to speak confidently in a variety of business settings, both formal and informal is the mark of effective communicators. In this session, you will learn methods to systematically prepare materials for presentation or written proposal. We will also focus on the importance of translating your messages for your target audience.

You will learn to:

• Connect emotionally with people in the workplace.
• Become credible and persuasive.
• Listen more attentively.
• Appreciate body language meanings.
• Speed-read personality types for more effective communication and teamwork.
• Methodically prepare for presentations and business proposals.

Domains: CI
E Credits: 1

4:15 PM – 4:45 PM EST
Live Demos – Details To Be Announced


4:45 PM - 5:45 PM ET
Marketing Matters: Building Basics
Brenda DeBastiani, MBA, CRA, FAHRA - Director of Imaging, Mon Health Medical Center

Competitive markets and diminishing resources create high-level attention on how marketing impacts your future. No longer can you and your staff register for a marketing-exempt status. Keeping employees, physicians, patients and the community abreast of the activities in the hospital radiology department and imaging centers requires solid planning and innovative thinking. This interactive session will demonstrate the nuts and bolts of marketing, both internal and external, marketing plans and strategies, and the team commitment needed for growth.

You will learn to:
•  Identify the key components of marketing.
• Examine how all employees are integral to the marketing team.
• Understand how building a marketing program not only increases financial performance, but also builds strong relationships both internally and externally for your organization.

Domains: OM
CE Credits: 1

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