Workshops: Sunday, July 21


08:00 AM - 12:00 PM: Executive Leadership Workshop
01:30 PM - 05:30 PM: Cultivating Accountability
08:00 AM - 05:00 PM: CRA Exam Workshop



8:00 AM - 5:00 PM    To The Top
CRA Exam Workshop
Breakfast and lunch will be provided. Separate fee required.

8:00 AM - 9:30 AM
Test-Taking Tips and Communication & Information Management
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FSMRT, FAHRA - Director, Clinical Operations: Radiology and Cardiovascular Services, HealthTrust

Note: This course relates to the CRA domain of Operations Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.

This session will cover key areas of operations management, including assessing customer satisfaction with imaging services using appropriate tools to enhance quality and serve the interest of stakeholders and responding to survey results using continuous quality improvement methods to enhance customer satisfaction and meet organizational objectives. The speaker will also discuss providing for the quality and appropriateness of patient care by coordinating the development and implementation of medical protocols to adhere to accepted standards of care and coordinating patient management by identifying and supplying necessary resources to provide optimal imaging services. Other topics include: establishing industry partnership by building alliances to leverage negotiating power, maximize resources, and developing opportunities; differentiating imaging services from those of competitors by developing marketing and public relations plans to maintain existing and attract new business; writing policies and procedures following federal, state, and other regulatory guidelines to comply with applicable standards and protect patients and other stakeholders; enforcing policies and procedures by monitoring compliance and providing feedback to uphold applicable standards; and developing a quality management program using process improvement tools to further enhance and complement the strategic goals of the organization.

You will learn to:
Understand the major tasks involved with the domain of operations management.
Give examples of the knowledge base needed for operations management.
Give examples of the skills used in the performance domain of operations management.

CE Credits: 1.5

9:45 AM - 11:15 AM
Asset Resource Management
Sheila M. Sferrella, MAS, CRA, RT(R), FAHRA - President, Regents Health Resources

Note: This course relates to the CRA domain Communication/Information Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.
This session will cover the variables in a certification exam design and implementation. Strategies for preparing for the exam will also be presented, as well as a review of sample questions. The session will also cover key areas in the Communication and Information Management domain.

You will learn to:
Recognize variables in a certification exam.
• Identify physical, emotional and mental strategies to increase test performance.
• Understand of the major tasks involved with the domain of communication and information management.
• Give examples of the knowledge base needed for communication and information management.
• Give examples of the skills used in the performance domain of communication and information management.

CE Credits: 1.5

12:00 PM - 1:30 PM
Fiscal Management
Sheila M. Sferrella, MAS, CRA, RT(R), FAHRA - President, Regents Health Resources

Note: This course relates to the CRA domain of Human Resource Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.
This session will consist of a human resources review for participants planning on taking the CRA exam. We will discuss labor laws, scope of practice, staffing ratios, supervision principles, job classifications, coaching and negotiations. An individual attending this session will get an understanding of general information that will be in the domain of human resource management on the CRA exam.

You will learn to:
• Understand the domain of human resource management as it relates to radiology administration.
• Understand a broad range of human resource management topics including recruitment, retention, performance evaluations, technical competence and skill development, leadership development and recognition.
• Define important human resource management concepts and terms.

CE Credits: 1.5

1:45 PM - 3:15 PM
Human Resource Management
Terry Lynn. Bucknall, CRA, FAHRA, BA, RT(R)(M), FNCBC, CN-BI - Director, Women's Imaging Services, Sheila R. Veloz Breast Center/Henry Mayo Newhall Hospital

Note: This course relates to the CRA domain of Asset Resource Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.
This session will consist of an hour of asset management review for participants planning on taking the CRA exam. We will discuss RFIs, RFPs, equipment life expectancy, needs assessment, forecasting, capacity analysis, modality appropriateness, service maintenance programs and project teams. An individual attending this session will get an understanding of general information that will be in the domain of asset management on the CRA exam.

You will learn to:
• Understand the domain of asset management as it relates to radiology administration.
• Understand a broad range of asset management topics, including capital equipment business plan, selection process, project management, equipment maintenance and inventory management.
• Define important asset management concepts and terms.

CE Credits: 1.5

3:30 PM - 5:00 PM
Operations Management
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FSMRT, FAHRA - Director, Clinical Operations: Radiology and Cardiovascular Services, HealthTrust

Note: This course relates to the CRA domain of Fiscal Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.
This session will consist of a review of fiscal management. We will touch on basics such as understanding financial statements, fundamental accounting equations, financial ratio analysis and budget preparations. But we will not be limited to basics. After all, what would fiscal management be without forecasting for future business, development of a strategic plan for your department or creating business plans? Next areas for review will be generating revenue with proper coding, billing, payor sources, pricing and collection. Attendees will get an understanding of expected information that will be in the domain of fiscal management on the CRA exam.

You will learn to:
• Review the domain of fiscal management as it relates to radiology administration.
• Understand financial principles used in day-to-day operations.
• Understand budgeting, productivity and planning for the future.

CE Credits: 1.5



8:00 AM - 12:00 PM    To The Top
2019 Executive Leadership Workshop
David J. Waldron, BSc, ACIB, CDipAF - Chief Executive Officer, Traction Business Development LLC
Separate Fee Required

This four hour, interactive leadership workshop is designed to achieve four key goals:
1) Discuss the challenges facing us all as radiology leaders and identify strategies to overcome those challenges
2) Enhance your leadership skills to engage your staff, build staff engagement leading to an exceptional patient experience
3) Invest in your individual “personal brand” and develop the enthusiasm that leads to winning teams
4) Create an environment that results in your staff bringing their “A” game everyday!

Among the topics to be explored are:
• The Laws of Leadership
• Mission and Vision statements – why and how?
• Intentional Leadership vs. Unintentional Leadership
• Imposter syndrome; self-awareness and effective use of body language
• Deliberately developing and managing your personal brand
• The 7 steps to powerful team building:
• Emotional intelligence
• Rounding and coaching
• Active listening and empathizing
• Continuous feedback
• Motivation through effective and constructive feedback
• Appreciation
• Change management and the “Valley of Despair”
• The power of enthusiasm, positive thinking and relishing your leadership role!
• Becoming a ‘beacon of quality’ for your team, and others

Attendees will also benefit from the opportunity for networking with other attendees in a “Las Vegas” style meeting where “what happens in the workshop, stays in the workshop!” Relationships developed can also be extended through exchange of contact details for networking into the future.

Domains: TBD
CE Credits: 4




1:30 PM - 5:30 PM    To The Top
Cultivating Accountability
Steven Crawford, MBA - Director / Senior Consultant, McGhee Productivity Solutions
Separate Fee Required

The Cultivating Accountability Program challenges attendees to take a deep look at accountability and how it affects individuals, teams and, ultimately, the organization. Participants will actively engage in accountability conversations, learn the destructive nature of blame and the power of taking ownership for results. Conversations and exercises build experience in the team and begin to create a more distinct understanding of accountability.

You will learn to:
Explore accountability in three parts.
Utilize accountability tactics, and what hinders it.
Take responsibility to achieve accountability.

Domains: TBD
CE Credits: 4