Basic Track

Sunday, July 9

8:15 AM - 9:15 AM
Art of Negotiation
Jay Mazurowski, MS, CRA, FAHRA - Concord Hospital - Concord, NH

This session will define what negotiation is and describe situations where good negotiating skills may come in handy. The session will focus on important negotiations that occur in the imaging work environment and more specifically on negotiating for services, supplies, and capital purchases. Participants will learn the importance of and how to prepare for negotiation. Attendees will understand needs vs. wants vs. desires and what can be negotiated. Some negotiating styles, strategies, and tactics will be explored, and body language also will be discussed. The session will wrap up with a discussion on completing and reviewing your negotiation result.

You will learn to:
• Define "negotiation."
• Understand how good negotiation skills give you an edge.
• Prepare for negotiations.

Domains: AM, CI
CE Credits: 1



9:30 AM - 10:30 AM
Introduction to Project Management
Jeffrey Palmucci, CRA, FAHRA - Vanderbilt University Medical Center - Nashville, TN

Rarely a year goes by when a medical imaging administrator does not have a project to manage, whether it be replacing legacy equipment or starting a new service. Regardless of the scope of the project, its successful implementation is dependent on effective project management. Some projects are organization-wide, and the medical imaging administrator will be a member of the team; other projects are “imaging-centric” so the administrator leads the project. This presentation will include basic terminology and tools used to manage any project. A case study will be presented to illustrate all the steps.

You will learn to:
• Understand the basic terminology of project management.
• Create a timeline for a project using a Gantt Chart.
• Define team members needed for an imaging project.

Domains: OM, AM
CE Credits: 1



10:45 AM - 11:45 AM
The Employee Continuum - Part 1
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Hospital for Special Surgery - New York, NY
CE Credits: 1

1:00 PM - 2:00 PM
The Employee Continuum - Part 2
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Hospital for Special Surgery - New York, NY
CE Credits: 1

Soup to nuts. This session will cover key ways to recruit, interview, hire, coach, and retain talent in your imaging departments. Definition of Continuum: a continuous extent, succession, or whole, not part of which can be distinguished from neighboring parts. Does this sound easy to achieve when discussing staff who report to you? This session will offer you strategies to help you approach human resource matters with understanding and patience. Work force continuums will quickly become models to others by demonstrating how candidates can enter a workforce, develop in their careers and stay put. 

Part 1 will emphasize the first step in seamless succession of career development focusing on interviewing with a mission to hire a person with the right fit, building the workforce through appropriate orientation measures, team building skills, relationship building, competency assessments and performance evaluations to reward approaches that will help develop a sound team (Recruit, Interview, Onboarding, Orientation and Training).

Part 2 emphasizes the next step to team building through Employee Engagement; Developing Accountable team members through Coaching, Counseling and Accountability.

You will learn to:
• Match your needs with the right candidate by interviewing and hiring smartly.
• Develop your team with seamless approaches to the “next step”.
• Produce an atmosphere of commitment and communication with a focus on quality, safety, and customer service.

Domain: HR


2:00 PM - 2:30 PM
Beverage Break


2:30 PM - 4:00 PM
Managerial Communication: Communicating More Effectively in the Workplace
Jay Mazurowski, MS, CRA, FAHRA - Concord Hospital - Concord, NH

Communication is an essential leadership tool; if you learn to communicate well, you will be more credible and effective. This session will help you to build your communication strengths and identify areas of opportunity and improvement. We will focus on several aspects of business communication including verbal and non-verbal messages. You will assess your current listening skills and learn tips for improving your ability to listen attentively. We will also discuss the art of persuasion and explore the use of hypnotic language and power words.

The ability to speak confidently in a variety of business settings, both formal and informal is the mark of effective communicators. In this session, you will learn methods to systematically prepare materials for presentation or written proposal. We will also focus on the importance of translating your messages for your target audience.

You will learn to:
• Connect emotionally with people in the workplace.
• Become credible and persuasive.
• Listen more attentively.

Domain: CI
CE Credits: 1.5



4:00 PM - 4:30 PM
Beverage Break


4:30 PM - 5:30 PM
Marketing Matters: Building Basics
Jeffrey Palmucci, CRA, FAHRA - Vanderbilt University Medical Center - Nashville, TN

Competitive markets and diminishing resources create high-level attention on how marketing impacts your future. No longer can you and your staff register for a marketing-exempt status. Keeping employees, physicians, patients, and the community abreast of the activities in the hospital radiology department and imaging centers requires solid planning and innovative thinking. This interactive session will demonstrate the nuts and bolts of marketing, both internal and external, marketing plans and strategies, and the team commitment needed for growth.

You will learn to:
• Identify the key components of marketing.
• Examine how all employees are integral to the marketing team.
• Understand how building a marketing program not only increases financial performance, but also builds strong relationships both internally and externally for your organization.

Domain: OM
CE Credits: 1



5:45 PM - 6:30 PM
First Time Attendee & New Member Reception


6:30 PM - 8:00 PM
President's Reception


Monday, July 10

7:30 AM - 9:00 AM
Continental Breakfast


7:45 AM - 8:45 AM
Exhibitor Symposium 
Generously sponsored by Guerbet

Sponsor finalizing program. Details coming soon.

CE Credits: 1


9:00 AM - 11:00 AM
Grand Opening Ceremony & Keynote: The Magic of Customer Service
Chris Blackmore

Have you heard about the “Disney Approach to Quality Service” program? When Fortune 500 Companies send their top leaders to DisneyWorld for this important training, guess who Disney asks to entertain and motivate them? CHRIS BLACKMORE! Other than Mickey Mouse, Chris is the only entertainer Disney trusted with these esteemed clients. Now Chris brings The Magic of Quality Service to your company and key personnel. Using his hilarious style of presentation and amazing magic, he explains the process of customer relations made famous by he most prestigious and successful business brands in the world.

You will learn to:
• Create a culture of "Guest First" in your workplace... Disney style.
• Approach patient care from a Compassionate, Action based, Result focused, Excellence always focus.
• Identify, and propose solutions to correct the major roadblocks to patient satisfaction.

Domains: TBD
CE Credits: 1



11:00 AM - 2:00 PM
Exhibit Hall Open - Lunch served 12:00 - 1:30 PM


2:15 PM - 3:45 PM
Budgeting for Business Management - Part 1
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FSMRT, FAHRA - HealthTrust - Nashville, TN

NOTE: You must attend Part 1 AND Part 2 of this session to get CE credit – no partial credit will be granted.

A medical imaging administrator wears many hats; one of which is the complicated hat of budgeting. In the financial world of imaging there are many different types of budgets. This session will give participants an overview of these different types of budgets and an understanding of how to plan and design them, especially the operating budget. Attendees will also learn about capital planning and how to plan for staffing additions and will see several examples of how to monitor important financial data with respect to your department of responsibility. Other topics to be addressed include staffing analysis, productivity measures, business plans and proformas, and capital planning.

You will learn to:
• Understand types of budgets encountered in medical imaging management.
• Define operating budgets and capital planning.
• Use tools for monitoring salary, productivity and staffing within the budgeting process.

Domains: HR, AM, FM
CE Credits: 1.5



3:45 PM - 4:15 PM
Beverage Break


4:15 PM - 5:15 PM
Budgeting for Business Management - Part 2
Luann Culbreth, MEd, MBA, RT(R)(MR)(QM), CRA, FSMRT, FAHRA - HealthTrust - Nashville, TN

NOTE: You must attend Part 1 AND Part 2 of this session to get CE credit – no partial credit will be granted.

A medical imaging administrator wears many hats; one of which is the complicated hat of budgeting. In the financial world of imaging there are many different types of budgets. This session will give participants an overview of these different types of budgets and an understanding of how to plan and design them, especially the operating budget. Attendees will also learn about capital planning and how to plan for staffing additions and will see several examples of how to monitor important financial data with respect to your department of responsibility. Other topics to be addressed include staffing analysis, productivity measures, business plans and proformas, and capital planning.

You will learn to:
• Understand types of budgets encountered in medical imaging management.
• Define operating budgets and capital planning.
• Use tools for monitoring salary, productivity and staffing within the budgeting process.

Domains: HR, AM, FM
CE Credits: 1



5:30 PM - 6:30 PM
Exhibitor Symposium 
Generously sponsored by Sectra

Sponsor finalizing program. Details coming soon.

CE Credits: 1



6:30 PM - 7:30 PM
CRA Alumni Reception


Tuesday, July 11

6:45 AM - 8:15 AM
Continental Breakfast


7:00 AM - 8:00 AM
Exhibitor Symposium 
Generously sponsored by Hitachi

Sponsor finalizing program. Details coming soon.

CE Credits: 1


8:15 AM - 9:15 AM
Quality Improvement
Mark Lerner, RT, BA, MPA - The George Washington University Hospital - Washington, DC

Attendees will learn how to use data for acquiring equipment, improve processes, justify team members, as well as learn how to collect, organize, analyze and present data. Customer service and satisfaction has become and increasing focus in healthcare. Physicians and their patients are looking at healthcare providers for a positive patient experience. The customer focus is growing in relevance to the patients visit. The challenge of continuously improving is more important than ever. Identifying your customers to create a pleasant experience as well as positive patient outcomes is the new challenge. The healthcare industry has recognized that physicians and patients have a choice of where they go for care. How does your facility become more desirable than the others? One answer is an all-encompassing look at the customer’s total experience, start to finish. Key to addressing their needs is continuous assessment of critical customer satisfiers. Knowing how to recognize, evaluate and implement change to meet your customers’ needs is critical. Understanding the need is only part of the answer; implementation is the differentiator. Continuous improvement and change is a necessity to success. Breaking down the process into small tangible tasks that can improve the patient experience will give you the competitive edge in pursuit of customer service excellence.

You will learn to:
• Find areas for improvement.
• Organize change.
• Implement change.

Domain: OM
CE Credits: 1



9:15 AM - 9:45 AM
Beverage Break


9:45 AM - 11:00 AM
General Session & Keynote: The Leader’s Role in Building and Sustaining Exceptional Patient Experiences
Jake Poore - Integrated Loyalty Systems, Inc.

Whether you have a title or not, everyone is a leader. We all have a circle of influence on others. Great leaders do not only take care of our patients, they inspire their colleagues and associates to localize the patient experience into their individual clinics/departments/sites...making it relevant and applicable to each and every associate. In this session, Jake Poore will help participants understand both the approach and the tools successful leaders use to elevate experiences to world-class status.

You will learn to:
• Discover why most initiatives die.
• Tap into the power of storytelling as a part of your leadership toolkit.
• Recognize your own leadership style and adjust to a more effective one.
• Describe specific criteria to monitor in your physical environment “through the patient’s eyes.”
• Build the “4 Cs” to Hardwiring: Communicating, Coaching, Counting (measurement) and Celebrating (recognition).

Domains: TBD
CE Credits: 1



11:00 AM - 2:00 PM
Exhibit Hall Open - Lunch served 12:00 -1:30 PM


2:15 PM - 3:45 PM
Introduction to Imaging Informatics
Chris Tomlinson, MBA, CRA - The Children's of Philadelphia - Philadelphia, PA

Imaging informatics is a distinct subspecialty of radiology that endeavors to improve the efficiency, accuracy, and reliability of radiologic services within the medical enterprise. Although picture archiving and communication systems (PACS) are a major focus of imaging informatics, there are many other ways in which technology can improve the efficiency of individual radiologists and of the entire department. Understanding informatics principles is important because these principles affect major purchase decisions, not only for PACS but also for other supporting software and for modalities themselves. Virtually every aspect of a radiologist’s workday involves some form of communication: calling a colleague for patient history, calling a technologist to apply a protocol or check an image, reviewing images with a clinician, teaching a trainee, producing a formal report, justifying an examination to a third-party payer. All of these events fall under the purview of imaging informatics, and all of them, along with image interpretation itself, can become more efficient, more effective, and more reliable with the proper tools.

You will learn to:
• Understand the basic components and terminology of imaging informatics.
• Review and chart data flow for improved efficiencies and discuss an imaging leader’s role in successful IT improvements.
• Discuss imaging’s role in the “meaningful use” of an EMR.

Domains: AM, CI
CE Credits: 1.5



3:45 PM - 4:15 PM
Beverage Break


4:15 PM - 5:45 PM
Introduction to Asset Management
Kevin Smith, MHA, RT(R), FACHE - High Point Regional Health-UNC Healthcare - High Point, NC

Asset management encompasses many facets. There is replacement and purchase of additional equipment. In conjunction, a medical imaging manager must prepare capital budgets and justifications to replace or add the equipment. A manager must consider construction costs, information services costs, engineering costs and service costs in the proposed purchase. Financial options must be evaluated and a manager must prioritize the capital budget for senior leadership and/or board. Asset management includes analyzing the useful life of the equipment and lifecycle costs such as maintenance, service, supplies and upgrades. Benchmarking data can assist the radiology manager in their justifications.

You will learn to:
• Understand different components of asset management in radiology.
• Justify capital equipment for purchase.
• Understand different costs associated with asset management.

Domain: AM
CE Credits: 1.5



6:00 PM - 7:00 PM
Exhibitor Symposium
Generously sponsored by EOS Imaging 

Sponsor finalizing program. Details coming soon.

CE Credits: 1


6:00 PM - 7:30 PM
2017 Awards & AHRA Fellows Reception (by invitation only)


Wednesday, July 12

7:00 AM - 8:30 AM
Continental Breakfast


7:15 AM - 8:15 AM
Exhibitor Symposium 
Generously sponsored by Fujifilm

Sponsor finalizing program. Details coming soon.

CE Credits: 1


8:30 AM - 9:30 AM
Patient Satisfaction in Today’s Healthcare Environment
Kevin Smith, MHA, RT(R), FACHE - High Point Regional Health-UNC Healthcare - High Point, NC

In today’s healthcare environment patient satisfaction has transitioned from a general satisfaction metric into the world of quality/outcomes measurement. Healthcare managers must be poised to manage in an environment where transparency of operations and customer expectations are driving the healthcare market place.

You will learn to:
• Understand the regulatory environment related to patient satisfaction.
• Evaluate and work towards a culture for patient centric decision making.
• Use reactive and proactive techniques that will assist in managing customer expectations.

Domains: OM, CI
CE Credits: 1



9:30 AM - 10:00 AM
Beverage Break


10:00 AM - 11:00 AM
Introduction to Business Writing: Proposals, P & P and Regulatory Requirements
Maureen Firth, MS, RT(R)(M)(QM), CRA, FAHRA - Hospital for Special Surgery - New York, NY

Business writing is functional writing. The importance of written communication in business is emphasized in this class. Informal as well as formal writing will be discussed. Providing clear, accurate information to those who make major decisions regarding equipment is our responsibility. These purchases directly affect the success of our facilities. 
We will discuss the 5 Cs of written communication, the 5 steps to successful writing and formation of policies and procedures that address regulatory requirements. As imaging leaders the written communication we provide must be clear and succinct. We can all be successful writers by learning just a few skills!

You will learn to:
• Ensure that your communications are well written.
• Ensure that your communications are understood clearly and well received.
• Learn the five keys to successful business writing.

Domain: CI
CE Credits: 1



11:00 AM - 1:30 PM
Exhibit Hall Open - Lunch served 12:00 -1:00 PM


1:45 PM - 2:45 PM
Introduction to Regulatory and Compliance
Cindy Winter, PhD, FAHRA, CRA, RDMS, RVT, RT(R) - Tallahassee Memorial HealthCare - Tallahassee, FL

From A to Z, the Alphabet Soup of regulatory requirements and compliance is a constant changing recipe for patient-focused quality care, safe environments, educated technologists, and best practices. Participants will be introduced to CMS’s accrediting organization (AO’s) and the current focus of the 2017 Joint Commission surveyors for Imaging Services. An overview of credentialing options for specific modalities will be reviewed along with recently introduced or upcoming regulatory requirements for reimbursement of services.

You will learn to:
• Have a basic knowledge of CMS’s accrediting organizations.
• Have a Joint Commission Readiness Worksheet to use for preparation of surveys.
• List at least one credentialing organization for each specific imaging modality.
• Understand the basic requirements for XR-29, PAMA, and H.R. 2029.

Domains: OM, FM, AM
CE Credits: 1



2:45 PM - 3:15 PM
Beverage Break


3:15 PM - 5:15 PM
Closing Business Session & Keynote
How to Say Anything to Anyone: Setting Expectations for Powerful Working Relationships
Shari Harley, MA, CSP

You have a request for one of your co-workers but don’t know how to say it, so you don’t say anything. A project you worked on for six months has become a black hole. There is no information about the status. You’re frustrated, but you don’t say anything. Two employees aren’t working well together. It’s impacting the atmosphere in the office. You don’t know what to say, so you don’t say anything. Speaking up when we are frustrated is hard and, as a result, most of us don’t. Instead, either we tell other people (aka gossip) or we say nothing, and relationships become strained. You can say anything to anyone and have it be easy. You just need to lay the ground work to do so, and most of us don’t.

You will learn to:
• Build trust in all of your business relationships, making it easier to say hard things.
• Find out what the people you work with need from you, so you don’t have to guess.
• Tell others what you need, making it more likely that your needs are met.

Domains: TBD
CE Credits: 1



7:00 PM - 10:00 PM
SoCal Beach Party