Attendees | Brochure | CE Info/Handouts (attendees only) | CE Letter | AHRA 2018
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Advanced Track: Monday, July 10
Jump to: Sunday | Tuesday | Wednesday

7:30 AM - 9:00 AM
Continental Breakfast

7:45 AM - 8:45 AM
Exhibitor Symposium 
Generously sponsored by Guerbet
Sponsor finalizing program. Details coming soon.

CE Credits: 1

9:00 AM - 11:00 AM
Grand Opening Ceremony & Keynote
The Magic of Customer Service

Chris Blackmore

This session is generously sponsored by Carestream

Have you heard about the “Disney Approach to Quality Service” program? When Fortune 500 Companies send their top leaders to DisneyWorld for this important training, guess who Disney asks to entertain and motivate them? CHRIS BLACKMORE! Other than Mickey Mouse, Chris is the only entertainer Disney trusted with these esteemed clients. Now Chris brings The Magic of Quality Service to your company and key personnel. Using his hilarious style of presentation and amazing magic, he explains the process of customer relations made famous by the most prestigious and successful business brands in the world.

You will learn to:
• Create a culture of "Guest First" in your workplace...Disney style.
• Approach patient care from a Compassionate, Action based, Result focused, Excellence always focus.
• Identify and propose solutions to correct the major roadblocks to patient satisfaction.

Domains: OM, CI
CE Credits: 1

11:00 AM - 2:00 PM
Exhibit Hall Open - Lunch served 12:00 -1:30 PM

2:15 PM - 3:45 PM
Breakout Sessions

10 Things You Should Never Do as a Leader
Sandy Geroux, MS - WOWplace International, LLC - Orlando, FL

Most leaders don’t want to be good leaders, they want to be great leaders. They not only want their people to help them look good, but they truly care about helping their people succeed in their own right. They recognize that the more successful they can make their people, the more successful their people will help make the entire organization. They also know that people don’t leave companies… they leave people, and in our competitive job market they must engage their best team members to keep them from being snatched up by other companies. However, leaders are only human and sometimes have “blind spots” that prevent them from recognizing the actions, words, and attitudes they exhibit that may be hindering the creativity and engagement of their teams. Recognizing and changing even small things about the way they interact can bring big results because leadership impacts employee engagement, customer service, productivity, sales, profits… everything! So, it is imperative to get leadership right. Through a series of examples and case studies, Sandy will share the 10 most common activities leaders must stop doing immediately, as well as uplifting stories, ideas, templates and models to help them focus on positive everyday behaviors they can implement now. She will also help attendees recognize their “emotional logo™” and how they can change their emotional “branding” to inspire their teams to produce higher results.

You will learn to:
• Recognize and eliminate behaviors that hinder team performance.
• Utilize tools and templates to help you focus on positive everyday behaviors.
• Inspire your teams through positive emotional "branding" that inspires them to produce higher results.

Domains: HR, CI
CE Credits: 1.5

2:15 PM - 3:45 PM
A Data-Driven Multi-Disciplinary Approach to Managing Patient Radiation Dose and Image Quality in CT; aka “What’s Possible when a Medical Physicist and a Radiologist Work Together?” (REPEAT)
Vinobalan Duraiaj, PhD, DABR - West Physics - Atlanta, GA
Lisa Laurent, MD,MBA,CPE - Advanced Radiology Consultants - Riverwoods, IL

This session is generously sponsored by West Physics

The presenters will outline how to implement and manage an effective CT radiation dose optimization program that carefully balances radiation dose and image quality. The presenters will also discuss the advantages of dose monitoring and how to effectively utilize dose management software and industry benchmarking resources for tracking and managing dose. The presenters will share joint personal experiences and outcomes related to how the medical physicist and radiologist can join forces to create a team approach in a community-based hospital setting to maximize patient safety and improve clinical diagnosis. The speakers will also discuss the unexpected challenges and opportunities that were identified along the way.

You will learn to:
• Understand the significance of a dose management quality improvement project (DMQIP) and the importance of a team approach.
• Build an effective dose management team and to leverage that team effectively to optimize doses while also ensuring stakeholder engagement and support.
• Understand one successful approach to CT dose optimization and identify the elements that may apply to one’s own program.

Domains: CI, OM
CE Credits: 1.5

2:15 PM - 3:45 PM
AHRA Regulatory Affairs Update (REPEAT)
Melody W. Mulaik, MSHS - Coding Strategies, Inc. - Powder Springs, GA
Sheila M. Sferrella, MAS, CRA, RT(R), FAHRA - Regents Health Resources - Franklin, TN

This session is generously sponsored by Coding Strategies, Inc.

Healthcare regulatory changes continue to hit imaging administrators at a rapid pace affecting both compliance and reimbursement. This session will focus on proposed as well as finalized legislation and changes for 2017-2018. Clinical Decision Support (CDS), site-neutral payment and other key issues will be reviewed during this session. The operational impact to your organization will also be discussed as well as any relevant AHRA surveys to see how you compare with your colleagues.

You will learn to:
• Discuss key regulatory initiatives affecting imaging providers.
• Understand the short and long term issues associated with regulatory changes.
• Be aware of existing and potential regulatory issues impacting reimbursement for hospitals and imaging centers.

Domains: OM, CI, FM
CE Credits: 1.5

2:15 PM - 3:45 PM
Catching the Improvement Wave without Wiping Out
Jake Mickelsen and Dot Cordova, Stanford University Medical Center

The wave of healthcare improvement has spread across the country leaving a variety of programs, courses, workshops, and trainings in its wake.  Stanford Health Care Radiology has participated in this wave as well, searching out and developing methods and tools that bring a higher level of structure, rigor, and effectiveness to traditional improvement programs.  These simple yet strategic developments over the past 2 years have resulted in over 50 improvement projects with measurable results, 100 front line staff involved in improvement, and a multimillion dollar impact to the bottom line.

In this presentation we will discuss the inner workings of Stanford’s front line quality improvement course “Realizing Improvement through Team Empowerment” (RITE) and how the course can be replicated at other institutions. We will also discuss how to build an effective improvement environment that can support the front line in carrying out impactful projects. Here are a few questions discussed in this presentation:

How do I effectively involve the front line in improvement work?
What tools can I use to prioritize projects, measure progress, and visualize results?
How do I sustain the improvement results?
What environment do I need to create in order to help cross functional teams work together in improvement?
How do I involve people outside of radiology?

Domains: CI, OM
CE Credits: 1.5

2:15 PM - 3:45 PM
New Approach to Projects - Business Case Through Planning and Execution
David Waldron, BSc, ACIB, CDipAF - Traction Business Development LLC - Sedona, AZ

We all struggle with assessing, planning, and managing new projects. In this session we will take as a case study a major equipment upgrade project with an expected investment in excess of $5,000,000. We'll work through building a business case, developing a Return on Investment (ROI) analysis, and demonstrating how robust the investment will be to return the ROI that we expect. Then we'll use a mind mapping approach to create a big-picture plan for the project. Finally we'll build a detailed project management tool to ensure that we can deliver the project on time and in budget.

You will learn to:
• Create compelling business cases with achievable returns (ROIs) to assure approval from executive leadership.
• Use mind mapping as a high level project planning tool.
• Use a project management tool to guarantee that you will complete projects on time and in budget.

Domains: AM, FM
CE Credits: 1.5

2:15 PM - 3:45 PM
Preventing Patient Injuries in MRI
William Faulkner, BS, RT(R)(MR)(CT), FSMRT, MRSO(MRSC) - William Faulkner & Associates, LLC - Ooltewah, TN
Kristan Harrington, MBA, RT(R)(MR), MRSO (MRSC™) - William Faulkner & Associates - Roswell, GA

This session is generously sponsored by William Faulkner & Associates, LLC

Based on the number of injuries reported to the FDA's MAUDE database, the number of incidents increases each year. The ACR guidelines are now the default industry standard for safe MR operations. The Joint Commission has been essentially enforcing these guidelines. This presentation will provide practical and clinically relevant mechanisms for reducing safety risks in the MRI environment.

You will learn to:
• Prevent projectile incidents.
• Prevent patient burns and other thermal injuries.
• Build an effective MR team focusing on safe practices.

Domains: OM, HR
CE Credits: 1.5

2:15 PM - 5:15 PM
Expanded Session

EngageME: Will Leaders Listen?
John Vizzuso, DBA - Human AssetsLLC - Grafton, OH

Dr. John Vizzuso has been an active researcher in the field of employee and physician engagement. A published author and expert in the field of human relationships, Dr. Vizzuso has created a workshop designed to encourage emotional connectivity with the audience. This workshop focuses on 4 leadership strategies derived from his research. These strategies are psychological ownership, expectation realization, trust actualization, and reduction of the power index. In rich and colorful detail, Dr. Vizzuso uses personal experiences and over 28 years of leadership experience to effectively explain the perils, pitfalls, and successes of motivating employees to achieve their goals. Attendees will begin a journey of self-discovery and gain an understanding of the social disease of disengagement. The session will outline clear and concise strategies focused on recognizing poor leadership traits that lead to a disengaged workforce. In the end, the attendee will understand the importance of emotional connectivity and the responsibility of leadership to engage and listen to their employees. This session will leave the attendee with a clear direction on how to inspire employees while achieving their own personal goals. A day they will never forget.

You will learn to:
• Gain a full understanding of employee engagement.
• Discover leadership strategies that influence employee engagement.
• Summarize the In-depth review of aspects of psychological ownership.

Domains: HR
CE Credits: 3

3:45 PM - 4:15 PM
Beverage Break

4:15 PM - 5:15 PM
Breakout Sessions

MACRA/Joint Commission Case Studies in Patient Radiation Dose Management Compliance
Dominic Siewko, MBA, CHP, CSP - Philips Healthcare - Andover, MA

This session is generously sponsored by Philips Healthcare

In this session real-world and practical case studies will be presented to the audience in an interactive forum. The goal of this presentation is to share common radiation dose management gaps with the purpose of helping healthcare professionals responsible for program design and execution. Case studies will focus on Joint Commission and MACRA standards of compliance as well as best practices in documentation and application to a radiation safety program. A goal of this session will be inspire the attendees to think critically about their radiology programs and opportunities for improvement in dose management including protocol improvement, documentation, review and actions.

You will learn to:
• Identify gaps in your radiology dose program.
• Prepare from real-world dose improvement case studies.
• Document and review patient dose data.

Domains: OM, CI
CE Credits: 1

4:15 PM - 5:15 PM
Connection Between Communication and Learning in the Radiology Clinical Environment
Kimberly Todd, MS, RT(R) - Jackson State Community College - Jackson, TN

The modern radiology department is faced with numerous responsibilities. One such departmental responsibility may be to serve as a teaching facility in partnership with either a college/university or perhaps a hospital-based program. On occasion it may appear the goals and outcomes of technologists and students in the clinical environment are on opposite ends of a continuum; each party existing with different expectations from different sources, whether it be hospital protocol or programmatic accreditation standards. If this perceived disconnect manifests negatively within the department, it may lead to frustration on the part of the technologists or dejection on the part of the students. The above scenario can result in decreased departmental productivity, unsatisfied patients, lower overall morale, and an inability to attract the most competent technologists for employment.

This session will provide administrators with resources and strategies for their teaching technologists and best practices in how to apply them in the clinical setting. Such information includes: promote awareness of the characteristics of adult learners, introduce three basic educational philosophies that govern learning, identify major requirements of radiography accreditation, and recognize effective communication strategies. The desired result of the successful application of this information will hopefully reverse the negative implications listed above in the daily operation of radiology departments and have a profound, positive effect!

You will learn to:
• Recognize the characteristics of adult learners and understand how effective communication within the teaching department promotes deeper learning.
• Appreciate the differences in student learning styles and how they impact teaching and learning (transformative, incidental, informal, etc.).
• Recognize the benefit to students and others when successfully employing improved techniques in communication and by being aware of the ways in which adults learn.

Domains: HR, CI
CE Credits: 1

4:15 PM - 5:15 PM
Employee Engagement Through Quality, Peer Review and Recognition
Paula T. Gonyea, MBA, RT (R) (CT) - University of Vermont Medical Center - Burlington, VT

With the age of digital imaging, quality review has changed dramatically. The days of sorting through rejected film bins to monitor quality assurance are gone. There is stronger reliance than ever on radiologist and peer feedback.

We know that employee engagement hinges on feedback; How are we doing? How do patients think we are doing? Employee engagement can be strengthened through quality assurance process, through a program of constructive feedback and recognition.  There are a number of strategies that can be used to monitor quality, share constructive feedback, and provide recognition for a job well done. Whether your process is an electronic or manual one, feedback can strengthen engagement.

Examples will be provided of electronic review as well as manual, with a process outlined for radiologist involvement in choosing a "best catch" or "kudo" for the quarter. Our pilot area of diagnostic xray will show employee engagement scores, with an outline and description of our quality program.

You will learn to:
• Engage technologists through your quality assurance program.
• Engage radiologists through your quality assurance program.
• Build a culture of recognition and engagement with quality as the cornerstone.

Domains: HR, CI, AM
CE Credits: 1

4:15 PM - 5:15 PM
Inside the NFL (National Football League) From a Radiology Standpoint
Anthony Anderson, BA - CMS Imaging - Murfreesboro, TN

Anthony Anderson has been the radiologic technologist for the Seattle Seahawks of the National Football League for the past 14 seasons. Anthony is the radiology and imaging consultant for the NFL in regards to implementing digital imaging throughout the league.This presentation will take an inside look at the game day radiology support provided as well as new techniques utilized to obtain specific imaging for specific injuries.

This presentation will also look at the imaging research and development of protocols to support the National Football League in their care ofcConcussion impacted players. This presentation will explore the post concussed effects on players and the radiology techniques used to diagnose and treat brain injuries. This presentation will also look at the orthopedic injuries and the imaging used that are specific to football players. we will look at the development of the NFL's Imaging protocols and team implementations. This presentation will look at the post injury management supported by radiology. The impact of traumatic injuries and the established techniques and protocols of treating them.

You will learn to:
• Identify how Radiology supports speed impacted Injuries of National League Football Players.
• Define how Radiology has influenced the concussion protocolsimplemented by the National Football League.
• Determine how Radiology is used to determine positional injuries and the impact of the post image player's position.

Domains: OM
CE Credits: 1

4:15 PM - 5:15 PM
Clinical Decision Support – Ready or Not, Here it Comes (REPEAT)
Sheila M. Sferrella, MAS, CRA, RT(R), FAHRA - Regents Health Resources - Franklin, TN
Melody W. Mulaik, MSHS - Coding Strategies, Inc. - Powder Springs, GA
Jacqui Rose, CRA, FAHRA - Premier Health-UVMC - Troy, OH

The goal of this session is to provide radiology administrators with the critical information they need to ensure they are adequately prepared for the required implementation of Clinical Decision Support (CDS). 

This interactive and dynamic session will include an overview of the key components of Clinical Decision Support with a focus on how its implementation will impact radiology administrators and staff. The current implementation timeframe requirements will be discussed as well as where delays could potentially occur. The operational challenges as well as the benefits of CDS implementation will be reviewed in detailed so that attendees can assimilate this information into their own implementation plans. A practical discussion of how one community hospital tackled this challenge will be had to allow attendees to gain valuable knowledge.

You will learn to:
• Review the current regulatory timeline to identify key past and future milestones for Clinical Decision Support (CDS).
• Understand what the requirements are for referring physicians, radiologists and for imaging organizations (providers).
• Review and discuss one facility's journey to implement CDS.

Domains: OM, CI
CE Credits: 1

4:15 PM - 5:15 PM
Using Data to Bootstrap and Stay Strapped Throughout the Continuous Improvement Journey
Vijay Parthasarathy, PhD, M.B.A. - Philips - Andover, MA
Ronald Bucci, RT(R)(M), BS, MBA, PhD - Philips Healthcare - Akron, OH

This session is generously sponsored by Philips

Last year, our team presented a methodology towards data-driven performance improvement to optimize imaging volumes across equipment. Performance improvement is certainly not a one-time process, but rather a part of the continuous improvement methodology that aims to perpetually improve the return on your investment on both your capital and personnel assets. In this talk, our goal is to describe and enable you on how to use data to get the journey started. We will describe this process from two different angles – one from an operational perspective and the other from a perspective of longer term strategic capital asset planning. Management and analysis of data is key to success in the value based world. Bootstrapping the data for statistical variances and opportunities has been successful in many places. We will present examples of a bootstrapping process and the baseline that has been established in several sites throughout US, Canada, and Australia. We will end by reviewing key operational metrics in order to highlight opportunities for improvement in your departments and determine how to utilize these metrics for operational advantages. The audience should leave with a vision of how to implement some data analysis principles along with the examples presented.

You will learn to:
• Identify the process for baselining department performance and boot strap continuous improvement mindset.
• Review KPIs in value based radiology operations.
• Understand data driven methods for strategic capital asset planning.

Domains: CI, OM, AM
CE Credits: 1

5:30 PM - 6:30 PM
Exhibitor Symposium 
Cybersecurity is easy! (Except for the Humans)
Drex DeFord, BS, MPA, MS – Independent Consultant, Freelance CIO, drexio digital health
Generously sponsored by Sectra

Drex is a 30-year healthcare executive – he’s won some, lost some, and struggled mightily with cybersecurity challenges. His time leading government, not-for-profit, research, venture-capital-backed, specialty, and academic-based health systems has given him a world of experience. And he’s figured out some of the best way to push, pull, collaborate, and cajole his leadership teams and boards into top-notch security programs. But it turns out the hardest part isn’t the technology…it’s the humans.
You will learn to:
• Achieve a better way to explain and justify cybersecurity programs and expenditures to your leadership and board of directors/trustees.
• Effectively communicate and collaborate with staff to improve both corporate and personal cybersecurity posture.
• Balance and manage risk vs. ease-of-operations in both the governance, and daily work, of cybersecurity.

Domains: CI, HR
CE Credits: 1

6:30 PM - 7:30 PM
CRA Alumni Reception