Schedule (all times are Eastern Time)

Please join us with a scheduled packed with educational content, interactive networking, fun games, exhibitors, and inspirational keynote speakers. The breakout sessions include live Q & A with the speakers and will also be available for viewing in the On-Demand Library afterwards.

Tuesday, August 11, 2020
10:00 AM-11:00 AM: Breakout Sessions (3 offerings)
11:00 AM-11:15 AM: Break
11:15 AM-12:15 PM: Breakout Sessions (3 offerings)
12:15 PM-12:45 PM: Break
12:45 PM-01:45 PM: Exhibitor Symposium
01:45 PM-02:45 PM: Exhibit Hall & Matchmaking
02:45 PM-04:00 PM: Opening Ceremony & Keynote: Beating Your Bias  Generously Sponsored By 
04:00 PM-04:30 PM: Break
04:30 PM-05:30 PM: Breakout Sessions (3 offerings)
05:30 PM-06:30 PM: New Member/First-Time Attendee Meet-Up  Generously Sponsored By 

Wednesday, August 12, 2020
10:00 AM-11:00 AM: Breakout Sessions (3 offerings)
11:00 AM-11:15 AM: Break
11:15 AM-12:15 PM: Breakout Sessions (3 offerings)
12:15 PM-12:45 PM: Break
01:45 PM-02:45 PM: Exhibit Hall & Matchmaking
02:45 PM-04:00 PM: Keynote: Forecasting Change in a Rapidly Evolving World
04:00 PM-04:15 PM: Break
04:15 PM-05:15 PM: Breakout Sessions (3 offerings)
05:15 PM-06:15 PM: Exhibitor Symposium: State of the Imaging Market 2020  Generously Sponsored By 
06:15 PM-07:15 PM: CRA Meet-Up

Thursday, August 13, 2020
10:00 AM-11:00 AM: Breakout Sessions (3 offerings)
11:00 AM-11:15 AM: Break
11:15 AM-12:15 PM: Breakout Sessions (3 offerings)
12:15 PM-12:45 PM: Break
12:45 PM-01:45 PM: Exhibitor Symposium
01:45 PM-02:45 PM: Exhibit Hall & Matchmaking
02:45 PM-03:45 PM: Breakout Sessions (3 offerings)
03:45 PM-04:15 PM: Break
04:15 PM-05:30 PM: Closing Keynote: Eating the "Stress Elephant" One Bite at a Time  Generously Sponsored By 
05:30 PM-06:45 PM: Networking

Schedule is subject to change.

Tuesday, August 11, 2020

Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
10:00 AM - 11:00 AM EST


Managing the Manager
Kernesha S. Weatherly, MHA, CNMT, RT(CT) - Director of Radiology, UAB Medicine

In evaluating your level of self-awareness, adaptability, and initiative, you will quickly recognize if you are an asset or liability to your organization. In this session participants will learn principles of effectively managing themselves and learn to develop important skill that not only impact their lives but the lives of their direct reports. In this class we will discuss key indicators that enhance your effectiveness as a leader and ultimately boost your contributions to augment the operational success of your organization. This session is geared towards managers and is intended for their personal development.

You will learn to:
• Identify the importance of self-management and how it directly correlates with the success of a department.
• Compare and contrast the effectiveness of different managerial types.
• List and discuss various ways of conducting a continuous and effective self-management program.

Domains: HR
CE Credits: 1


Policies & Best Practices: MRI and Implant Patients
Tobias Gilk, M.Arch, MRSO, MRSE - Sr. VP - RAD-Planning, Founder - Gilk Radiology Consultants

If you're finding yourself pushed to do more implant or device patients in MRI, and you're not sure whether / if you should, this session will help you answer those questions.This session will be a workshop, helping managers and senior technologists identify needed policies, practices, and training for the brave new world of MRI studies in patients with medical implants. We'll be discussing different implant types (from orthopedic to deep-brain stimulators), different MRI scanners (1.5 vs. 3.0, horizontal vs. vertical field), and different patients (pediatric, bariatric, and geriatric). This session will help you identify what the risk factors are (or could be), and how to manage or mitigate them. 

We'll discuss individual roles and responsibilities of technical and clinical staffs. We'll discuss frequently-occurring disparities between and among staffs when it comes to MRI knowledge and risk-tolerance (and how to close those gaps). We'll discuss policies and procedures, what makes for 'binder-stuffer' policies, and what makes them useful. This seminar won't make you turn your site into a 'bleeding edge' MRI provider, but will give you the information to respond to patient and referrer requests in a clear and confident way.

You will learn to:
• Identify and quantify the implant-specific risks of MRI studies.
• Manage and mitigate risks associated with MR imaging patients with implants.
• Use tools to expand your clinical MRI offerings without increasing risks beyond your site's comfort level.

Domains: OM
CE Credits: 1


The Culture of Lean Leadership: Creating Opportunities from Lessons Learned
Alpana Patel Camilli, RT, (CT), CRT, AS, CRA - Manager, Diagnostic Radiology, UCSF Health
David Poon, RT, CRT, BSMDI - Radiology Supervisor, UCSF Health

Organization development takes time, patience and the mindset to bring about cultural shifts in thinking within the leadership team and also within each individual team member. Practicing Lean Leadership provides an abundance of benefits to an organization resulting in maximizing the value we deliver to our patients while bolstering shared leadership within our teams. Shared leadership fosters employee engagement and boosts morale. As managers become more engaged with their teams through the distribution of duties and follow up, reporting staff are encouraged to become engaged and motivated to continuously improve as their achievements are recognized and ideas implemented. Managers will be required to coach and recognize specific talents within individual team members to learn the drivers of staff engagement. With a concentrated approach, managers can create an environment of positive continuous improvement and the value this mindframe brings to our patients, peers, and the various other departments that work directly with Radiology. 

The mindset of Lean leadership decreases costs of an organization by continuously thinking in terms of reducing waste and improving processes. Organizations will also see the benefit of having long life career employees, as this mindset increases employee retention. When we inspire and encourage our teams to think in this mindset we establish a base for success for our teams and the organization. In this presentation we will discuss various examples of the Lean Management mindset, experiments implemented and the resulting lessons learned as we attempt to shift the department culture to lean into positive continuous improvement.

You will learn to:
• Use the methodology and mindset of Lean Leadership.
• Employ techniques to optimize staff engagement and how to get your team to think in terms of continuous improvement and therefore create the ultimate patient experience.
• Demonstrate how the two guiding tenants of continuous improvement and demonstrating respect can reduce overall waste for the imaging department.
• Distinguish between waste and redundancy. Redundancy can have positive outcomes

Domains: AM, FM, OM
CE Credits: 1


Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
11:15 AM - 12:15 PM EST


Regulatory Update
Sheila M. Sferrella, MAS, CRA, RT(R), FAHRA - President, Regents Health Resources
Melody W. Mulaik, MSHS - President, Revenue Cycle Coding Strategies

Healthcare regulatory changes continue to impact imaging administrators at a rapid pace affecting both compliance and reimbursement. This session will focus on proposed as well as finalized (if available) legislation and changes for 2020-2021. Appropriate Use Criteria (AUC) also known as Clinical Decision Support (CDS), RRA/RPA changes to personal supervision and direct supervision, as well as other key issues will be reviewed during this session. The operational impact to your organization will also be discussed as well as any relevant AHRA surveys to see how you compare with your colleagues.

You will learn to:
• Discuss key regulatory initiatives affecting imaging providers.
• Ensure attendees understand the short and long-term issues associated with regulatory changes.
• Ensure attendees are aware of existing and potential regulatory issues impacting reimbursement for hospitals, IDTFs and imaging centers.

Domains: CI, OM, FM
CE Credits: 1


Price Transparency: Three Angles, One Vision for Healthcare
Susan Hollabaugh, BS - VP, Regulatory Analysis and Conformance, RadNet, Inc.
Charlie Shaw, MBA, PMP, FACHE, Managed Healthcare Professional with HIAA - SVP HealthCare Network Strategy, RadNet
Casey Jennings
Philip L. Lazzati, BA Marketing - President, Loyola University Maryland

Patient expectations have changed in the era of high-deductible health plans—and due to easily accessible information. Patients are more discerning, actively shopping for services that will bring value for every dollar spent. For anything digital, they expect an Amazon-like experience—immediacy, clarity, control, and multiple options. In this panel discussion, the issue of price transparency is addressed from three distinct perspectives. A provider (RadNet) will share his take. A payor (a data platform that has relationships with all major payors) will share another point of view. Finally, a patient will reveal what the experience is really like for those who receive services. A moderated Q&A is included. Attendees will learn about new patient expectations, new solutions (and the role of IT), what the real issues (and obstacles) are, how regulations affect price transparency, and how the differing needs of healthcare constituents play a role in the movement.

You will learn to:
• Understand patient needs and expectations on price and billing.
• Understand government efforts to promote transparency.
• Understand the role of technology in creating real solutions on this issue.

Domains: FM
CE Credits: 1


Leadership and Radiology in Global Health
Melissa P. Culp, M.Ed., RT(R)(MR)(ARRT) - Vice President and Chief Operating Officer, RAD-AID International

This presentation defines global health, discusses the need for radiology in global health, and presents a sustainable methodology for radiology integration within global health based on RAD-AID International's Radiology Readiness framework. Additionally, the participant will be able to articulate the impact of radiology’s role in the World Health Organization’s Global Target of reducing non-communicable diseases, such as cancer and cardiovascular disease, and in support of the United Nations Sustainable Development Goals. Finally, the presentation will review RAD-AID's Business Education Program and the need for health administration education in global health to create sustainable solutions and system level change in procurement, supply chain management, human resources, and leadership.

You will learn to:
• Define global health, discuss the need for radiology in global health, and understand sustainable methodologies for radiology integration within global health.
• Articulate the impact of radiology’s role in the World Health Organization’s Global Target of reducing non-communicable diseases, such as cancer and cardiovascular disease, and in support of the United Nations Sustainable Development Goals.
• Implement concepts related to the World Health Organization’s framework for action on interprofessional education and collaborative practice within global health radiology.

Domains: CI, HR
CE Credits: 1


Exhibitor Symposium  To Top
12:45 PM – 1:45 PM EST

Program details coming soon!

Exhibit Hall & Matchmaking  To Top
1:45 PM – 2:45 PM EST

Details coming soon!

Opening Remarks & Keynote: Beating Your Bias  To Top
2:45 PM - 4:00 PM EST

Yassmin Abdel-Magied

We've all heard about the concept of 'unconscious bias', but what does it actually mean? In this engaging and informative talk, Yassmin Abdel-Magied will use personal experience backed up by research to illustrate the impacts of bias on our workplaces. She will also share what we can all do about it, so that we create have safer, and fairer and more productive workplaces for all.

You will learn to:
• identify your own biases, as well as the biases that inform your company and industry culture
• understand the impact of biases on those around you and your business performance
• challenge these biases and their impacts to both improve your workplaces, and the outcomes for your patients.

Generously Sponsored By 

Domains: CI, HR, OM
CE Credits: 1


Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
4:30 PM - 5:30 PM EST


Make EQUIP Work For You: Strategies to Improve Mammography Technical Performance and Increase Accuracy
Bonnie Rush, RT(R)(M)(QM) - President, Breast Imaging Specialists
Wendy J. Marshall, RT(R)(M)(QM) - Co-Founder, Mammography Quality Management (MQM, LLC)

Although the 1992 MQSA Federal Regulations have improved cancer detection in mammography, unacceptable image quality (IQ) remains the most cited cause of failure in accreditation/certification. This deficiency in positioning skills – to adequately capture and demonstrate the patient’s breast tissue – impacts our early detection capabilities and is a major cause of medical malpractice. Thus the FDA reinforced IQ mandates through the 2017 Enhancing Quality Using the Inspection Program (EQUIP) requiring every facility to implement IQ standards and maintain QA records of their methodology. In 2020, subsequent failures to meet the EQUIP will initiate a more thorough review of a facility’s image quality with the potential of mandated corrective actions plans and possible loss of certification.

While equipment QC is well established and effective, the EQUIP provides minimal directives to monitor the artistic (human) contribution to IQ, leaving it up to the facility to determine their approach for addressing this requirement. Improving positioning capabilities requires the implementation of a meaningful continuous quality improvement (CQI) method to analyze individual positioning competencies, identifying the human performance trends affecting our centers IQ and providing a framework to empower change. This is accomplished by a team effort with a vision to establish a process equal to the attention given to the equipment’s contribution to image quality. 

This course will address the value of establishing a CQI method for meeting both the essential EQUIP components and the critical goal of the EQUIP – optimizing early detection capabilities. You will leave with an understanding of how a CQI program for positioning positively influences technical performance, allowing for increased Cancer Detection Rates (CDR), reduced concerns of legal ramifications, and higher customer satisfaction levels - “EQUIP”ing your facility to be the center of choice in your community.

You will learn to:
• Develop a clear understanding of the EQUIPs IQ Program.
• Understand the impact of positioning compliance on our mammography programs 
• Identify the attainable benefits of a CQI positioning program.
• Implement solutions to optimize positioning performance
• Appreciate the attainable benefits when making the EQUIP work for your facility

Domains: OM, CI
CE Credits: 1


AI in Radiology: What You Need to Know
Woojin Kim, MD - Radiologist, VA Palo Alto

Artificial Intelligence (AI) remains one of the hottest topics in radiology today. Therefore, it is crucial for those in radiology management to understand this technology and its applications. When it comes to understanding AI in radiology, one needs to appreciate the fear, hope, hype, and challenges of this technology. While the fear by radiologists of being replaced by AI in the near future has abated in recent years, there is now the fear of missing out. Second, there is hope when it comes to what AI can do for our specialty. We will review the basics of AI, and then we will explore the latest state of AI in radiology. Third, we will examine hype versus reality when it comes to AI technology both outside radiology as well as in radiology. Fourth, there are a number of challenges with AI when it comes to radiology, and we will examine where we are today. Finally, the current AI research and vendor products are heavily focused on using AI for image interpretation. This presentation will examine the use of AI beyond image interpretation and show how AI can benefit the entire imaging value chain to benefit both radiology professionals and our patients.

You will learn to:
• Appreciate hype versus reality when it comes to AI in medical imaging and the current state of the AI technology.
• Understand the challenges of AI in radiology.
• Examine the use of AI beyond image interpretation through its non-interpretative use cases.

Domains: OM, CI
CE Credits: 1


The 'Multi-Modality Technologist': Is this Next Generation Staffing?
Leslie Jebson, FACMPE, FACHE - Executive Director, Adjunct Lecturer, Texas A&M Health

Staffing challenges, coupled with growing patient care demand and safety considerations are driving the reinvention of imaging job duties and roles. This immersive and interactive session will examine the development and adoption of new imaging staffing models. These models are anchored by multi-modality employees that traverse both technologies and delivery settings, across the entire patient care spectrum.

You will learn to:
• Understand multi-modality job titles and duties.
• Identify and discuss regulatory challenges for multi-modal technology staff development and training.
• Examine effective staffing models by delivery setting rather than modality.

Domains: HR
CE Credits: 1


Networking Event: New Member/First-Time Attendee Meet-Up  
To Top
5:30 PM – 6:30 PM EST

Facilitated by:
Tom Wall, AHRA Member Committee Chair
Chris Tomlinson, AHRA President
Jacqui Rose, AHRA President-Elect
Gregg Davera, West Physics
Generously Sponsored By 


Wednesday, August 12, 2020

Breakout Sessions (3 concurrent, includes live Q&A with presenters)   To Top
10:00 AM - 11:00 AM EST


Washington Update
Bill Finerfrock, BA - President, Capitol Associates, Inc.

Presentation will cover the latest information on Medicare implementation of the Clinical Decision Support program, as well as regulatory and legislative policies of interest to medical imaging management professionals. We will discuss price transparency, competition and efforts to expand the site neutral payment policy for provider-based, off-campus outpatient facilities. Information will be provided on future direction for health policy and how the Presidential and Congressional elections in November, 2020 could impact health policy beginning in 2021 and beyond.

You will learn to:
• Have a better understanding of CMS' plans for implentation of the Clinical Decision Support initiative, chance for delay in implementing the program and documentation requirements.
• About how the outcome of the 2020 election could impact health policy, in the future.
• We will discuss whether there will be an expansion of the Medicare site-neutral payment policy and the potential impact on medical imaging managemers and off-campus provider-based facilities.
• You will have a better understanding of how the regulatory and legislative process impact how providers are paid.
• You will have a better appreciation forf how the AHRA Government Relations team works on behalf othe AHRA membership.

Domains: OM, FM, CI
CE Credits: 1


It's Not Just Access Anymore: Patient-centered Operations in Imaging
Stefanie A. Manack, CRA, MS, BS, AAS, R.T. (R)(M)(VI) - Operations Manager, Imaging, Accumen
Judy Zakutny, AAS - Operations Manager, Imaging, Accumen

Patient-centeredness and patient-centered care have become common buzzwords in healthcare. Like all patient-facing parts of healthcare, Imaging departments have worked to find ways to increase patient satisfaction and design an experience that meets the needs of the patients. But what does it mean to truly put the patient at the center of your imaging operations? Patient-Centered care involves more than just access, and has an application in every facet of your operation. In addition to providing the best experience for your patients, a true patient centered approach will positively impact your overall imaging operations. In this session we will discuss not only patient access but how a patient-centered approach to utilization, staffing, operations and even supply chain decisions can improve your patient and staff satisfaction scores and have your patients choosing your organization time and time again.

You will learn to:
• Analyze the history of patient-centered care and what it TRULY means to put patients at the center of imaging operations.
• Holistically view Patient Access, Operations, Asset Utilization, Staff Productivity and Supply Chain decisions from a patient’s point of view.
• Understand the integral role radiologists play in patient-centered care.

Domains: OM, AM, CI
CE Credits: 1


"This is Me" - How Leading from Identity Changes Everything
Josh Block, BA - President, Block Imaging

Everyday, leaders make important decisions that impact people’s lives and shape their cultures without a clear road map. We have the opportunity to engage our teams in order to build trust, confidence, security, clarity, kindness and fulfillment.  In this session, we’ll talk about the power of leading from identity as a means to equip and encourage us on the tricky, tiring and at times lonely road of leadership.

You will learn to:
• Understand personal identity and how it relates to leadership.
• Examine the changes you can make in your leadership once you understand your personal identity.
• Create action steps that will have a lasting impact.

Domains: HR
CE Credits: 1


Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
11:15 AM - 12:15 PM EST


Advanced Tools to Manage and Stay Current with Hospital Fluoroscopic Safety Policy
Brendan Loughran, MS, PhD, DABR - Medical Physicist, Landauer Medical Physics

The regulatory and institutional requirements on a hospital or system-wide fluoroscopic policy are ever-changing and increasingly demanding. Regulatory bodies and best practice mandate that every fluoroscopic case record complex dose metrics. It is also required that these metrics be monitored in real-time during the fluoroscopic procedure with call-outs to the performing physician. Predetermined dose levels must be decided so that reporting and follow-up actions can be performed if these levels are exceeded. These dose levels are cumulative requiring a review of all prior substantial fluoroscopic procedures included from the past 6-12 months. If predetermined dose levels are exceeded, communication with the patient and other physicians is necessary to monitor possible late-term, severe skin effects. Finally, all of these metrics and data must be recorded and available for quality review and possible event reporting. 

Despite these challenges, a comprehensive fluoroscopic policy is possible. Now, more than ever, advanced monitoring tools are available to assist with the management of such a policy. This presentation will address the essential and current elements of a fluoroscopic safety policy and discuss how advanced tools can aid in the day-to-day fluoroscopic policy management.

You will learn to:
• Understand what is required in a hospital or system-wide fluoroscopic safety policy.
• Identify and recognize challenges to the day-to-day management of a fluoroscopic safety policy.
• Learn what advanced tools exist to facilitate the management of hospital or system-wide fluoroscopic safety policy.

Domains: OM
CE Credits: 1


Beyond the Horizon - Empowering Leaders
Laurie Hitzel, CRA, MSed, RT(R)(M) - Administrative Director, Ancillary Clinical Services, AdventHealth Zephyrhills and Dade City

Today’s leaders must be prepared to do more every day. Therefore it is imperative to create a layered leadership culture across departments. Everyone is a process owner and must think like a stakeholder. Leaders that focus on scouting out talent within their frontlines and investing in their employees are better able to create succession planning at multiple layers of the team. Inclusion of the frontline, leads, supervisors, and managers are imperative to the success of the organization. It takes the entire village to be successful. Whether you have multi-facility responsibilities, multi-disciplinary accountabilities, or this is your first manager role; we can all agree planning is the key to success. During this session we will look at some lessons learned along the way. You will gain an understanding of the importance of creating a successful leadership culture and recognize the importance of empowering both current and future leaders. By looking beyond the horizon, our teams will be better equipped for success.

You will learn to:
• Create a successful leadership culture.
• Recognize the importance of succession planning.
• Expand horizons beyond imaging roles.

Domains: HR
CE Credits: 1

Denials, Denials, Denials, Oh My!
Sara Nofziger-Drew, CHBME, CPC, CPB, CPPM - Director of Client Relations, HealthPro Medical Billing, Inc.
Megan Rodden, BA - Director of Operations, HealthPro Medical Billing, Inc.

Your billing team is getting claims out the door quickly but more often than desired, denials are being returned by the insurance company instead of a payment. Now your team has to jump through hoops to try to receive payment. Understanding what steps you can take to prevent denials and follow up to overturn the initial denial is vital to your full circle Revenue Cycle Management. In this session, join us as we review how to avoid instant denials, unexpected errors, tools needed for denial processing, workflow processes, and quality assurance. We will also show you how to trend and track your denial process to prevent them from happening and ensure you are recovering the payment that was initially denied. In the end, this session will provide you with the knowledge and understanding of what steps you can take to reduce your denials, how to overturn them and the best practice to monitor them.

You will learn to:
• Avoid initial denials and unexpected errors in your billing process.
• Understand the best workflow process along with tips and tricks to resolve denials.
• Track and trend your denials so you can identify and reduce them.

Domains: FM, CI
CE Credits: 1


Exhibit Hall & Matchmaking  To Top
1:45 PM – 2:45 PM EST

Details coming soon!

Keynote: Imaging Innovation Council: Forecasting Change in a Rapidly Evolving World (No CE)  To Top
2:45 PM - 4:00 PM EST

About the IIC: Formed by the AHRA Education Foundation in 2020, the Imaging Innovation Council (IIC) is a visionary think tank designed to explore emerging issues within the field of medical imaging. The IIC is composed of industry innovators and AHRA member leaders who are committed to driving the conversation about the future of the field together!

The old adage, "the only constant in life is change", has held true for centuries, but what has this meant for the field of medical imaging and what will it mean for the future? From the recent healthcare pandemic to the expeditious advancement of technology, the pace at which we are adapting to challenges and change has never been more rapid. Join members of the Imaging Innovation Council for a panel discussion to hear what leaders of the field anticipate the future will look like and how to stay ahead of the curve.

You will learn to:
• how organizations have adapted to rapid and unexpected change in 2020
• what industry leaders anticipate the future of the field will look like
• steps that your organization can take to embrace innovation at all levels

Continuing Education credits will not be provided for this session.


Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
4:15 PM - 5:15 PM EST


Coding Tips & Traps
Melody W. Mulaik, MSHS - President, Revenue Cycle Coding Strategies

This session will include an overview of radiology-specific coding risks including new technologies, appropriate utilization of new codes introduced in 2020 and other top radiology coding and compliance concerns. Potential audit concerns, including extenders and supervision, will also be discussed to identify potential opportunities for improvement in system operations. Sufficient time will be designated during the session to ensure that session participants have ample opportunity to have their coding questions and/or concerns addressed.

You will learn to:
• Understand an overview of current radiology procedure coding risks including unbundling, payor audit targets and confusing codes.
• Review procedure coding updates for 2020 as well as key areas of concern.
• Ensure attendee coding questions are addressed through an interactive Q&A portion of the session.

Domains: FM, OM
CE Credits: 1


Managing for Daily Improvement (MDI) in X-ray
Roberta Edge, MHA, CRA, FAHRA - Director of Diagnostic Imaging, Sutter Gould Medical Foundation
David Mawson, ARMRIT; XLT - Technical Supervisor, Sutter Gould Medical Foundation

Our organization challenged us to develop a method to manage for daily improvement in a clinical area. We chose x-ray since it is a 99% walk in business with a built in waste of 7 minutes. We did a Kaizen event, and the team developed standard work that reduced the cycle time by 5 minutes, and developed a workflow for the presence or absence of a tech assistant. We later brought that workflow from our Modesto office to our Stockton office to improve the workflow in that clinic

You will learn to:
• Use data to create a solution to a problem.
• Recognize the value of standard work.
• Copy and improve" when you share across work spaces.

Domains: OM
CE Credits: 1


Action Required! Awareness is no longer enough: Review of 2019 AHRA Cultural Diversity Survey + Practical Ideas for Promoting a Culturally Comprehensive Department
Gerard A. Wilson, BSRS, CRA, RT(R)(CT) - Clinic Manager, Austin Radiological Association (ARA)

Program details coming soon!

You will learn to:
• Understand the current state of the AHRA in regards to Cultural Diversity as perceived by its members.
• Effectively lead culturally diverse teams where all feel included not just accepted. 
• Identify opportunities where Cultural Awareness isn't enough, and how to create a staff-driven inclusive environment.

Domains: TBD
CE Credits: 1


Exhibitor Symposium: State of the Imaging Market 2020  To Top
5:15 PM – 6:15 PM EST
Megan Tooley, Director

As purchasers increasingly direct patients to imaging services based on both price and quality, imaging providers need to refocus their strategy towards providing and communicating high value care. This presentation will review imaging’s financial outlook and growth projections, why quality should remain a top priority for imaging programs, and the importance of successfully communicating quality with purchasers, referring physicians, and patients.

You will learn to:
• Identify demand outlook for imaging services
• Understand the impact of major market trends including clinical decision support, price transparency, payer and employer steerage, and artificial intelligence
• Understand the importance of defining and communicating quality and value in imaging services today

Generously Sponsored By  
Domains: FM, AM, CI
CE Credits: 1.0


Networking Event: CRA Meet-Up (invite only)  To Top
6:15 PM – 7:15 PM EST

Facilitated by David Partridge, Radiology Administration Certification Commission (RACC) Chair


Thursday, August 13, 2020

Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
10:00 AM - 11:00 AM EST


Management of MRI Safety: Understanding the Risks
Kristan Harrington, MBA, RT(R)(MR), (MRSO) (MRSC™) - MRI Consultant, William Faulkner & Associates
William Faulkner, B.S.,R.T.(R)(MR)(CT), FSMRT, MRSO (MRSC™ ) – Owner, William Faulkner & Associates, LLC

MRI Safety is becoming more important as a serious issue and it is critical for management as well as all staff to understand the consequences. Data shows that over the past 18 years incidents have increased significantly. Several deaths have been reported. MRI is a modality that can kill you instantly. There is a lack of understanding by most people that are non-MR personal that work in the hospital. This lack of understanding creates significant risk that administrators and staff should be fully aware of to mitigate the risks associated with these dangers. Understanding how to effectively educate staff and implement culture changes in daily work habits helps to reduce and possibly eliminate these risks. It is very important for administrators and management to know that these risks exist and the consequences legally that possibly manifest when an accident occurs. These accidents are associated with the 3 powerful magnetic fields: the static field, the gradient magnetic field, and the radio frequency field. Each of these fields has serious consequences when an accident occurs. This presentation will cover the areas where culture change can be implemented to mitigate these risks the most effectively to create a safe environment for MRI and the safety of patients as well as all others entering the MRI environment.

You will learn to:
• Understand the risks associated with the 3 strong magnetic fields and the accidents associated with them.
• Realize the dangers and consequences associated with accidents that occur in the MRI environment.
• Create a culture change at your facility to assist in making a safe MRI environment for all persons entering the MRI environment.

Domains: OM
CE Credits: 1


Capital Tea Party! Developing a System-Wide Multi-Year Imaging Capital Plan
Jason Newmark, BA, MHA, CRA, FAHRA - Vice President, Diagnostic Services, Baystate Health

One of the best parts about a career in imaging is having the opportunity to work with ever changing and improving technology! Faster scans, reduced radiation, new sources of energy, tremendous image quality, more patient comfort, and enhanced workflows for staff. All combined to provide the diagnostic backbone to support and enhance the overall care continuum/coordination of patient care for our referrers and patients.

True, it can be overwhelming at times to keep up with all of the new innovations, the nuances of service agreements with vendors, and the constant demand from staff and providers to have the latest and greatest tools --- but admit it --- it can be exciting and fun!  Baystate Health recently completed the development and initiation of a system-wide, multi-year imaging space and capital plan. Over 18 months, this encompassed the identification and review of over 600 distinct pieces of imaging equipment at over 20 different sites of service, input from staff, providers, and administrators from multiple service lines, site visits, vendor presentations and assessments, reference checks, review and prioritization of replacement and new technology needs, consolidation of services “right sizing across the system”, and finally, vendor selection and negotiations for long-term relationships.
In this session we will review the approach (and tools) developed and utilized, as well as lessons learned and keys to success.

You will learn to:
• Utilize proven methods and tools to manage a highly visible and complex effort with multiple stakeholders and elements.
• Gain perspectives on keys to developing and completing a multi-year, system-wide imaging capital plan.
• Develop, initiate, and complete a multi-year, system-wide imaging capital plan.

Domains: AM, CI
CE Credits: 1


I Feel Like I’ve Been Run Over by a Truck
Katie McKenna, BA - Best Selling Author, Motivational Speaker, Thrivos Consulting

Have you ever had a moment where your entire world is turned upside down? Where you feel like your life has been smashed into a million pieces, and you are unsure of how you will ever put those pieces back together again? For me, that moment was when my body was run over by an 18 wheel truck about 11 years ago. This one event changed my life forever, and the experiences I had with medical professionals during, and after that moment, impacted the way I saw the world. 

Patient care is a growing concern for many hospital systems around the world, but many struggle to find the voice of the patient due to limited availability of skilled patient speakers. In my talk, I draw from my own positive and negative experiences in the hospital system, and walk through what a huge impact the communications choices of my providers had on me and my healing. During my talk, I will walk the audience through how the way that care providers interact with their patients has deep and lasting effects. I explain through personal examples that the relationships they build with their patients can change the way patients see their challenges, how they feel about their caretakers, and how they feel about the hospital itself.

You will learn to:
• Describe how patients adjust to being a sick or injured person - what that adjustment is like and what might help or hinder that adjustment.
• Explain the importance of communication between medical professionals and their patients as they are healing. How what you say and do impacts patient's healing process.
• Discuss resilience in patients, and also in everyone as medical professionals.

Domains: CI, HR
CE Credits: 1


Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
11:15 AM - 12:15 PM EST


Radiologic Technologist Burnout – Signs, Symptoms & Cures
Ronald Jones, MSRS - Director of Imaging, Benewah Community Hospital

There is a disturbing trend gearing up and it has the formula to be extremely disruptive to healthcare as a whole. An alarming number of radiologists have been experiencing burnout in the last few years. As of 2018, radiology is the seventh-highest physician specialty where burnouts are occurring (Kane 2018). This is in stark contrast to its 20th ranking on the burnout list in 2017. If the rads are burning out, you can be sure the techs are right behind them. It is already known through scientific studies that healthcare workers burnout in their jobs at a higher rate than other sectors due to the emotionally taxing interactions between healthcare workers and patients. (Singh et al, 2016)

An overly stressed radiographer is indicative of an overly stressed radiology department as a whole. Pairing this with our coming baby boober retirement influx of enormous proportions having an enormous impact and you have a recipe for epic disaster (Barr 2014). So I decided to probe a little deeper and do some research on what is causing employees to burnout. This article will list the responses of a forum of employees that I queried on what has caused them to burnout in past jobs and what is eating at them now. I will also offer two (2) stress-reduction techniques and methods for reversing each stressor.

You will learn to:
• Understand the Definition, Signs, and Symptoms of Job Burnout.
• Review 15 Causes of Burnout and Two Potential Resolutions for Each One.
• Discuss Self Care Methods and When It Is Time to Quit Your Job.

Domains: HR
CE Credits: 1


Recent Legal Developments all Radiology Providers Need to Know
Adrienne Dresevic, JD - Founding Shareholder/Attorney, The Health Law Partners, P.C.
Clinton Mikel, JD - Partner/Attorney, The Health Law Partners, P.C.

The presentation will provide an overview of hot legal topics relevant to radiology. The presentation will discuss: (1) proposed updates to the Anti-Kickback Statute (AKS) and Physician Self-Referral (Stark) Law; (2) updates the Medicare Physician Fee Schedule (PFS); (3) CMS’ Final Rule for Program Integrity Enhancements to the Provider Enrollment Process; (4) Appropriate Use Criteria (AUC) program requirements; and (5) prominent cybersecurity issues and practices to combat threats. 

Presenters will discuss the proposed rules issued by the Center for Medicare & Medicaid Services (CMS) and the Department of Health and Human Services Office of Inspector General (HHS OIG) for Stark Law and the AKS, respectively. Presenters will discuss CMS’ and HHS OIG’s focus on modernizing the healthcare industry by removing barriers to value-based care and aiding the continued shift from a fee-for-service system to a value-based system. Presenters will discuss the CY 2020 PFS Final Rule. Presenters will break down changes to Medicare payment policies under the PFS and how they may affect radiologists once effective. Presenters will discuss the Final Rule for Program Integrity Enhancements to the Provider Enrollment Process. Presenters will discuss CMS’ new authorities to combat fraud and waste in federal health insurance programs and how this may impact radiology providers and suppliers. Presenters will discuss the implementation of the AUC program. Presenters will provide an overview of AUC consultation requirements and the program implementation timeline. Lastly, presenters will discuss key cybersecurity threats in healthcare and provide an overview of practices providers should implement to combat them.

You will learn to:
• Understand major proposed changes to Stark Law and the AKS and how those changes would impact radiology providers and suppliers.
• Understand new program initiatives that were recently made effective or will be going into effect soon (e.g., AUC program and Program Integrity Enhancements to the Provider Enrollment Process).
• Understand major cybersecurity threats to the healthcare industry and how to best prepare for them.

Domains: FM
CE Credits: 1


An Introduction to Artificial Intelligence for Imaging Managers
Todd Minnigh, BS - Chief Marketing and Commercial Officer, XR, GE Healthcare

A.I. has begun to proliferate across healthcare applications from scheduling and acquisition devices to reporting and treatment. A.I. is on the cutting edge of innovation today. How are things changing and what might be the impact? The technology being created now is allowing us to elevate what we do, to focus on those things that require a human touch, creativity and abstract thinking. This talk will walk through how A.I. algorithms are used, created and implemented, followed by relevant examples of A.I. currently implemented in imaging. Many of these tools seem to hold the potential to make real differences in healthcare delivery, accuracy and the patient experience. 

Some areas we will cover:
1. Deep Learning and A.I. including how these algorithms are created using AWS, Intel, Microsoft and other company’s tools and technologies. 
2. New applications becoming available and the value they promise for imaging departments
3. A discussion of where A.I. is going and some thoughts on where we may see it next in medical imaging

This vendor neutral educational talk will walk us through this area of technology at a high level to share some innovations and insights into this profound and exciting change.

You will learn to:
• How A.I. algorithms are created today to give insight on why these tools work, and background when they dont work perfectly.
• Understand an overview of relevant applications of A.I. in the context of imaging departments
• Understand the perils and pitfalls of A.I. including an understanding of the accuracy of these tools and how it has been measured.

Domains: OM, CI
CE Credits: 1


Exhibitor Symposium  To Top
12:45 PM – 1:45 PM EST

Program details coming soon!

Exhibit Hall & Matchmaking  To Top
1:45 PM – 2:45 PM EST

Details coming soon!

Breakout Sessions (3 concurrent, includes live Q&A with presenters)  To Top
2:45 PM - 3:45 PM EST


Take Back Your Life! Personal Productivity
Steven Crawford, MBA - Director / Senior Consultant, McGhee Productivity Solutions

This highly impactful session is designed to enable professionals to dramatically increase their productivity while creating greater balance in life. This program supports participants in creating an approach to using Microsoft Outlook to manage their constant stream of communication, tasks and projects. Participants will gain insights to help spark behavioral change and adoption of proven productivity principles. This session is an opportunity for leaders to create greater levels of empowerment in their role. By the end of this dynamic program, participants will experience a sense of control through an organized, focused approach to their objectives, projects and action steps. Key issues addressed include: e-mail overwhelm, reducing interruptions and integrating personal and professional priorities.

You will learn to:
• Manage Interruptions.
• Manage eMail.
• Have The Weekly Review.

Domains: HR, CI
CE Credits: 1


Using Account Based Marketing to Reach Referring Physicians
Megan Fulton, BA - Global Marketing Director, Fixed Radiography, GE Healthcare

How do you implement Account Based Marketing (ABM) on a level that fits within your current scope of people, budget, and technology? More, how do we in Healthcare manage the line between personalization and “too personal?”

At its core, ABM is about people. Nobody understands the human condition better than those who contribute to positive change in their patients’ lives. Taking that passion and applying it to reaching referring physicians can happen through delivering quality marketing in five pillars. First, Audience Intelligence. Just as you know your patients’ histories, come to know your target physicians and approach everything you do through their lens. Next, Customer Experience. Understand what path your referring physicians are on, and map your strategy to their journey. Third, Empathetic Content. Develop content that speaks to your audience’s goals, challenges, and everyday experience. Fourth, Thoughtful Delivery. Make sure to map the right channels to the right physicians and deliver content at the right time so the delivery of your message is as successful as possible. Finally, Analytics. Track engagement and success through a core set of analytics and expand as your ability to quantify expands. 

You will learn to:
• Develop a baseline persona for your target audience and map their decision-making journey.
• Leverage personas and journeys as the starting point for engaging content
• Strategize a pilot ABM program and establish key performance metrics.

Domains: CI, FM
CE Credits: 1


Change Your Approach to Change
Nicole B. Dhanraj, PH.D, SHRM-SCP, PMP, CRA, R.T (R)(MR)(CT) - Learning and Development Consultant, HND Consultancy

Healthcare, specifically radiology is undergoing tremendous change. Consequently, managers are required to continuously improve operations and the quality of care delivered. However, current change management models that managers use are based on a "fix it" mentality, that is, identifying the problem and determining the best solutions to fix the issue at hand. Managers are programmed to think of challenges within organizations as problems to be fixed. Dashboards are maintained, and the issues surrounding why targets are not met are dissected using the dominant root cause analysis. These fix-it approaches to bring about transformation, and achieve better outcomes are outdated and not suitable for 21st-century leaders. This session will highlight that this outdated approach is demoralizing for staff, and to deficit focused, ultimately not bringing about the change desired. The session will provide attendees with a guide to the catalytic processes needed to achieve transformative change and growth throughout all crucial areas, whether in your department or through engagement with multidisciplinary teams. There will be a discourse on the principles of a strengths-based model, and how to adapt the model to foster positive change that brings about better results than traditional change management approaches. A discussion of the advantages of this approach to bring out the best in the radiology workforce, drive innovation, reverse the 80/20 rule, and propel organizational operations from good to exceptional will be provided. This session will arm anyone with a desire to bring about positive change in their organization with a proven framework focusing on how to power up their team, and organization to drive exceptional results.

You will learn to:
• Identify the issues with using traditional change management models.
• Explain the benefit of a positive approach to change
• Use the appreciative inquiry model to bring about positive change in the radiology department.
• Use the appreciative inquiry model to bring about positive change in the radiology department.

Domains: OM, CI
CE Credits: 1


Closing Business Session & Keynote: Eating the "Stress Elephant" One Bite at a Time  To Top
4:15 PM - 5:30 PM EST

Josh Block, BA in Business Management/Marketing - President, Block Imaging

The usage of the word "stress" has ballooned over the last 25 years and in many ways has become a catch all for the kaleidoscope of life's challenges. In this session, we'll look to break down the root causes and provide a framework and tools for helping leaders and teams navigate a culture that feels enduringly "stressed out."

You will learn to:
• Identify the root causes of stress SO THAT we can be more equipped to shape our future decisions, actions and relationships.
• Leverage personal identity as a means of combatting stress.
• Help team members break down and navigate situational and chronic stress and anxiety.

Generously Sponsored By 

Domains: HR, CI
CE Credits: 1


Networking Event  To Top
5:30 PM – 6:45 PM EST

More information coming soon!